Panerai

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Panerai

PANERAI

 

FOUNDED

1860

 

BASED

Milan, Italy

 

BRIEF HISTORY

Panerai is a luxury Italian watch manufacturer, founded in 1860 by Giovanni Panerai, who opened his first shop on Ponte alle Grazie in Florence. This served as not only a workshop also as the city’s first watchmaking school. In the years 1938 to 1970, The Florence-based workshop specialised in producing some of the first professional diving watches, subsequently supplying over 1600 watches to the Royal Italian Navy. It was in 1993 it then moved to launch its products to the general public.

 

FACT

When Ferrari’s contact with rival watchmaker Girard Perregaux expired in 2005, Ferrari and Panerai entered into a five-year agreement to design, manufacture and distribute Panerai watches carrying the Ferrari trademark. The collection was branded ‘Ferrari engineered by Panerai’ and consisted of 11 models priced between $5,000 and $30,000.

 

MOST POPULAR MODELS

Officine Panerai Luminor 1950, Panerai Luminor Base PAM00219