Always do better than neccecary. Founded in 1874 by Georges Piaget in the small village of La Côte-aux-Fées of La Côte-aux-Fées, Switzerland. Piaget has been blurring the boundaries between ‘Swiss watch’ and ‘luxury watch’ since 1874. Drawing on a wealth of ancestral expertise, the Maison imagines each of its luxury watches as the fruit of an exceptional marriage between the watchmaking and jewellery arts. From the finesse of its movements to the brilliance of its precious stones, the Swiss watch becomes a gem in the hands of its master craftsmen.