'Never let the essential be compromised by the superfluous' a motto that heavily influences the the design cues of each and every Bell & Ross timepiece that leaves the brands production facility at La Chaux-de-Fonds, Switzerland. Bell & Ross watches adhere to simple basic principles, which must meet only the highest standards oflegibility, functionality, reliability and precision.  Bell & Ross regularly works to produce watches and other timekeeping instruments with elite units of the Armed Forces and armed police, and further, their creations be seen on the wrists of pilots, professional divers, astronauts and bomb disposal experts all over the world, and above it!