Chronos is the personification of time in pre-Socratic philosophy, Greek Mythology and later literature. He is the symbol of the eternal passage of time. As the finest watches aspire to eternity, we at Chrono Hunter decided he was the perfect symbol of what we aim to bring to you. 

Born of Uranus (the sky) and Gaia (the earth), he was the wiliest and youngest of their offspring and perhaps the most powerful. In Greek mythology, Chronos was the primordial God of time. He was described as a destructive, all-devouring and unstoppable force. All fair adjectives when applied to the effects that can be wreaked by the passing of the years, but we hope they go much further than describing your love of watches. Beautiful as they are, it is important to keep a sense of perspective. 

On the advice of his mother, Chronos castrated his father with a scythe. This, according to the Greeks, separated heaven from earth. Some of the blood that was shed following this rather extreme act fell on earth and created the Gigantes, a race of massive (and massively aggressive) warriors. The rest of the blood fell into the sea creating white foam from which the goddess of love, beauty and eternal youth, Aphrodite, emerged. So it wasn’t all bad. 

With the help of his Titan brothers, Chronos was able to depose Uranus and rule the cosmos. This gave way to what was called the Golden Age, an era in Greek mythology when people had no need for laws or rules because everyone did the right thing and immorality was absent. Another of Chronos’s fine achievements. 

Then the story turns dark again. Having heard a prophecy he would be overthrown by his son, Chronos tried to swallow each of his children as they were born. His last son, Zeus, was saved by his mother who fed Chronos a stone wrapped in cloth instead and hid the baby on the island of Crete. When Zeus grew up, he forced his father to regurgitate his brothers and sisters and led them in a ten-year war against the Titans. Victorious Zeus seized power and made his father King of the Elysian Fields, in the underworld, the final resting place of the souls of heroes and virtuous men including Orpheus, Achilles, Patroclus and Menelaus. 

Putting aside castration and infant consumption, these were different (and mythological) times, after all, Chronos strikes a very powerful figure. 

He is also rather a handsome devil, we think you will agree.