Rolex Pepsi Reference 126710BLRO Discontinued Rumours

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With many authorised dealers allegedly pulling the plug on one of Hans Wilsdorf’s most iconic watches, is the Rolex Pepsi Reference 126710BLRO discontinued? Time to quash the rumours, sift through the horological nitty-gritty and find out below

In Brief

Spouting more controversy than Donald Trump wanting to take over Greenland, the internet is currently in overdrive about the possible discontinuation of the Rolex Pepsi.
2026 has sparked a plethora of rumours with many sites, including Reddit, stating “they have discontinued the Rolex Pepsi”.
It’s believed the legendary red and blue bezel Reference 126710BLRO has done a David Copperfield and started to disappear from online catalogues at various Rolex authorised dealers in the United States.
Although the list of discontinued Patek Philippe watches 2026 is next, the timekeeping rumour mill is in full swing with the Rolex Pepsi gone from sites such as Bucherer, while Tourneau is one of the only ones to show both models in white gold and stainless steel.

Adele may have sung “Rumour Has It” back in 2011.

But are the Chinese whispers true? Will it come to pass in 2026 that the Rolex Pepsi Reference 126710BLRO will be discontinued?? Only time will tell.

What we do know is the web is going crazier than when Daniel Craig flexed a never before seen white dial Omega Speedmaster just before Christmas 2023.

So is the blue and bezel wonder, known as reference 126710BLRO, discontinued for good? Or are there horological gremlins in Rolex’s system?

Be it hearsay or not, we have the word on the street (for now)

Are The Good Times Still Rolling For Reference 126710BLRO?

Ultimately, this one of the grand daddies of watches in the Rolex back catalogue. Kinda like what Hey Jude is to the Beatles.

Rolex Pepsi Reference 125710BLRO displayed in a original box

Launched in 1954, the GMT-Master was originally designed for pilots and travellers, offering the ability to track multiple time zones. The Pepsi bezel, introduced in 2007, has since become one of the most recognisable and desirable elements.

Close-up of a Rolex GMT-Master II “Pepsi” watch with a red and blue bezel and Jubilee bracelet, held in a white glove, with a green Rolex box blurred in the background.

Sure, there’s a Rolex waitlist for many of their most coveted models, from the Sky-Dweller to the sought after Daytona. In particular, the recent “Le Mans” reference 126529LN in white gold with red "100" on the bezel and 24-hour sub-dial

PEOPLE ALSO READ: Rolex Waitlist: Everything You Need To Know

If you consider the Rolex Pepsi Reference 126710BLRO is discontinued in 2026, there will be many enthusiasts, consumers and collectors queuing up longer than the Omega Swatch Mission To Moonshine Gold Strawberry Moon Edition release to get their mitts on one.

After all, time waits for no man…unless you are already on the waitlist for one!

Wheeler Dealers

From the end of January 2026, it's been reported the Rolex Pepsi has been vanishing quicker than the speed of light from many catalogues, belonging to authorised dealers.

While it may very well be on the official Rolex site, in stainless steel (reference 126710BLRO) and white gold (reference 126719 BLRO), this is not the case for several ADs across the pond.

What Are Watch Sites And Forums Saying?

Plenty.

Despite the fact that this is one of the best Rolex watches to buy in 2026, gossip has been spreading far and wide. Yes, more than the Spice Girls reunion to celebrate their 30th anniversary of forming the band.

Reddit post claiming Rolex has discontinued the GMT “Pepsi” (blue and red), showing 359 upvotes and 243 comments.

As above, Reddit has hundreds of comments on the subject, from “This is 100% true, and it's already happening. Go look at your ADs website. The Pepsi is gone. It's only available at Bucherer/Tourneau,” to the following;

“I work for the biggest retailer of Rolex in Europe, and they’ve told us not to speculate, but our deliveries will no longer have any GMT Blue & Reds. Not even the White Gold GMT Blue & Red”

Full Reddit webpage showing a post titled “They have discontinued the Pepsi” in r/rolex, with text claiming Rolex will stop delivering GMT Blue & Red models, 359 upvotes and 243 comments, visible comments below, and sidebar links and login options.

Dramatic pause…

Meanwhile, other sources and YouTubers have jumped on the rumour bandwagon with Irish fella, Oisin O, what’s his name, declaring in a header, Rolex Pepsi Discontinued - BUY NOW!

Rolex forums are also churning the rumour mill with headlines like “Pepsi and Sprite discontinued???”

Conclusion

Ok, this mystery may be harder to solve than Murder On The Orient Express.

Nonetheless, where there’s smoke, there’s fire (usually). Just a few years ago, watch forums were ablaze that due to the excessive failure rate of producing the blue and red bezel in the Rolex Pepsi Reference 126710BLRO, the brand was going to shelve the legendary timepiece.

It may be 2026, but steel sports watches like the steel version are still hot to trot, especially on the secondary market with higher resale value. This is clearly seen via our sold watches page, alluding to its overwhelming popularity.

Bezel production struggles have been the bane of the coronet and are as tricky as finding Lord Lucan.

Yet, things have ramped up this year, as we wait with bated breath to see if time is really up for the Rolex Pepsi.

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