The Best Rolex Watches To Buy In 2024
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The Best Rolex Watches To Buy In 2024

The Best Rolex Watches To Buy In 2024

 

UPDATED APRIL 2024

In this article we’re going to look at what we believe are the Best Rolex Watches To Buy In 2024. When it comes to luxury timepieces, Rolex is ubiquitous as the most iconic brand in the world.

It is perhaps fitting that the company logo is a crown because Rolex - founded by Hans Wilsdorf back in 1905 - has been considered as one of the high kings of watchmaking for well over a century.

So if you are looking for the best Rolex watch to buy or the best Rolex watch to invest in, please read on. 

If you were to conduct a survey and ask one hundred people to name the best luxury watch brand, most of them would reply with “Rolex” - it’s that simple.

Rolex is respected, admired and desired in equal measure, and it’s easy to see why: the Rolex reputation isn’t built on marketing alone. Rolex is revered because it creates unique and peerless timepieces and a lot of collectors see Rolex watches as a good investment. 

Put simply, Rolex watches don’t just look good - they’re manufactured for specific purposes, and built for durability.

When you buy a Rolex, you’re not just buying a commodity - you’re getting your hands on a piece of history, a piece of art, an heirloom, an investment and a functional unit all at once. 

So what is the best Rolex to buy and why are Rolex watches so popular?

The beauty of buying a Rolex product is that you are buying a timeless timepiece. The classics never truly go out of style, and it’s difficult to improve upon perfection.

It’s therefore not unusual for a Rolex Submariner from 2024 to resemble an original model manufactured more than half a century ago.

Each Rolex watch design is iconic - and while you may see minor aesthetic updates with each redesign of an old classic, the company tends to concentrate more on engineering and research.

What’s inside the watch is constantly improving, which means you can expect even greater accuracy, durability and movements with increased power reserves, equating to longer running intervals between taking the watch on and off your wrist for sometimes up to 70+ hours.

With this in mind, we’ve compiled a list of the best Rolex watches to buy in 2024, and why you should consider each one.

Whether you’re simply looking for a piece to accentuate your wardrobe or steadfastly require a technical instrument to brave the elements with, these Rolex timepieces will not only meet but exceed your expectations:

 

1. Rolex Submariner

 

Rolex Submariner

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The Rolex Submariner is one of the best Rolex watches to buy and could also be considered as one of the best Rolex watches to invest in. The Rolex Submariner set the standard for diving watches when it was launched back in 1953.

It was the first wristwatch to be certified waterproof down to 100 metres in depth. The Submariner has evolved technologically since the 1950s, and the latest models now boast innovative features which have improved the overall accuracy and functionality of the watch.

Despite minor aesthetic changes over the years, such as subtle alterations to the iconic Oyster case, the Rolex Submariner retains its classic look and feel, even in 2024. Some of the best Submariner models to look out for at the moment include the following:

 

Rolex Submariner “Hulk” Green Dial 116610LV

Rolex Submariner Hulk 116610LV

Rolex Submariner Hulk

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The first Submariner on our list of the best Rolex watch to buy is the Submariner Hulk was introduced back in 2011, replacing the commemorative 50th-anniversary release of the legendary model that preceded it, the (ref. 16610LV) known as a ‘Kermit’.

This newer model, commonly referred to as the “Hulk” on account of its green hue, this 116610LV model is the first Submariner available with a dial which is neither black nor blue.

Another reason why the 116610LV Rolex Hulk is one of the best Rolex watches to buy is because it has now been discontinued, you can no longer buy this watch from Rolex and will only be available on the pre-owned market. Its successor is the 126610LV.

This watch was one of the best Rolex watches to invest in prior to it being discontinued in 2020.  

 

Rolex Black No Date Sub 114060

Rolex Submariner 114060

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The Rolex Submariner ‘No Date’  has made it onto the list of the best Rolex watches to buy as a Rolex Submariner watch with no date display is quite a rarity, which therefore increases its provenance.

From an aesthetic perspective, something is pleasing about a watch face with no date on it: it simply looks more symmetrical and refined.

The Black ‘No Date’ Sub (ref. 114060) currently retails for over £9,500 on the secondary market, and its rarity means this figure is only likely to increase in the future, which means it could be a great investment.

 

Rolex Black Date Sub 116610LN or 126610LN (2020 Release)

Rolex Submariner 116610

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The Rolex Submariner-Date (ref. 116610LN) has to be on the list of best Rolex watches to buy as Rolex’s Submariner-Date 116610LN combines the best of traditional design and contemporary engineering.

It’s a real workhorse which boasts long-lasting luminescence, a corrosion-resistant polished case and 18-carat white gold hands. It’s elegant yet modern and is suited equally to adventurous activity and formal engagements.

Perhaps the best Rolex to buy would be the newly released 126610LN with its slightly larger case measuring 41mm and slimmer lugs, some may say that this is a more refined and best version of the Rolex Submariner to date, do you agree? 

 

Rolex Blue Dial Mixed Gold Sub 116613LB

Rolex Submariner 116613LB

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For those of you who prefer a mix of gold and steel, the Is the mixed gold Submariner 116613LB is the best Rolex to buy. The muscular Super case of the Mixed Gold 116613LB Submariner has a larger wrist presence than normal.

In 2009, chunkier watches were on-trend - and some critics suggest that Rolex succumbed to peer pressure but didn’t go far enough.

What remains is something of a curio: a watch which sticks to the 40mm Submariner dimensions while somehow appearing to be more prominent in stature, mainly due to its angular design features.

 

Rolex Submariner 126610LV The New Kermit released in 2020

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The new Kermit on the block could take the title of the best Rolex watch to buy or certainly the best Rolex Submariner to buy, It made a splash during its release in 2020 and if the previous older Kermit is anything to go by the 16610LV then we think it may be one with a very very long waiting list.

If you are thinking of investing in a Rolex watch, this is definitely one that is worth considering. 

 

Rolex Solid Gold Blue Sub 116618LB

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If Solid Gold is more your style then Submariner 116618LB could be the best Rolex to buy.  Launched in 2008, the Rolex 116618LB Yellow Gold Submariner Blue features slim lugs, an elegant yellow gold/silver bracelet, the classic “cyclops” date window and a vibrant blue dial.

It’s essentially an update on a 90’s favourite (the similarly-labelled 16618LB). Yes, it’s opulent - and some might say garish - but it’s a definite conversation starter for those who want their wristwatch to draw attention.

As a Rolex watch to invest in, we're not sure this will be the right watch to go for but it is certainly a stunner. 

 

Rolex Submariner Date 126619LB

The Rolex Submariner Date 126619LB is crafted out of 18K white gold which is created in Rolex’s very own foundries. This ensures the lustre and finish is incomparable to other mass produced gold. 

Source - Rolex

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The Cerachrom bezel is rotatable which is a key element of the legendary dive watch. It’s fitted with 60 minute graduations to allow the diver to measure decompression times and given a knurled edge for easy grip. 

The dial infuses a Chromalight display which allows the users maximum legibility with a delightful neon blue glow. The dial is made up of hour markers that are shaped in circles and rectangles and a date aperture at 3 o’clock that's adapted with a Cyclops eye. 

The movement is a self-winding 3235 calibre which is supported with a Parachrom hairspring and Paraflex shock absorbers for maximum precision. This is also supported with Superlative Chronometer certification which ensures the longevity and quality of the movement.  

 

2. Rolex Daytona

Rolex Daytona

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Without a shadow of a doubt, the Rolex Daytona is definitely one of the best Rolex watches to buy, it's certainly the most desirable.

Now if you are looking for the best Rolex watch to invest in it doesn't get much better than the Daytona, if you manage to snag yourself one of these at the retail price I think you'll be pleasantly surprised to know that you'd be able to sell it for nearly double that in the pre-owned market. 

The Rolex Daytona is a chronograph timepiece designed to meet the needs of the motor racing industry. Launched in 1963, the Daytona is purpose-built to allow drivers and pit crew to calculate average racing speeds and measure elapsed time.


Famed actor and erstwhile racing enthusiast Paul Newman popularised the Daytona after he received a specially-commissioned variant of the watch as a gift from his wife.

The Rolex Daytona is still hot in demand in 2024, and these are the models you should be keeping an eye out for this year:

 

Rolex Daytona Steel Ceramic White Dial 116500LN

Rolex Daytona Panda 116500LN

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Out of the two steel Rolex Daytona models the white dial pictured above seems to be more sought after and is definitely one of the best Rolex to buy and without any doubt one of the best Rolex watches to invest in.

Launched in 2016, the Rolex Daytona Steel Ceramic White Dial 116500LN is a solid timepiece. It’s an immaculately finished, modern take on an old classic.

 

Rolex Daytona Steel Ceramic Black Dial 116500LN

Rolex Daytona Black Dial 116500LN

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While it might be slightly less flashy than its white-dialled counterpart, the Rolex Daytona Steel Ceramic Black Dial is nevertheless a sleek, smart and in-demand chronograph.

 

Rolex Daytona Steel Non-Ceramic White Dial 116520

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When Rolex unveiled the stainless steel and ceramic version of the Daytona, it breathed fresh new life into what some considered to be a tired model. However, the original stainless steel model - reference 116520 - is still a popular choice among Rolex fans.

The 116520 is more practical, more comfortable to wear and a bit less formal than its younger brother. Some watch enthusiasts would say that the 116520 is ahead of its successor on the list of best Rolex watches to buy, but we'll leave that up to you to decide.

 

Rolex Daytona Steel Non-Ceramic Black Dial 116520

Rolex Daytona Black Dial 116520

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The black dial version of the 116520 is more popular on the secondary market than the white model. This is largely because black accessories work with practically all colours and clothing styles.

Whether you’re attending a dressy formal function or simply keeping things smart-casual in the office, the Rolex Daytona 116520 will stand you in good stead.

 

Rolex Daytona White Gold Blue Dial 116509

Rolex Daytona White Gold Blue Dial 116509

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For those who want to make a statement with their wristwatch can do worse than buy a Rolex Daytona 116509.

With a beautiful white gold case, stunning deep blue dial and red highlights on the counters, it will surely go down in history as one of the most attractive Rolex products on the market and it is certainly one of the best Rolex watches you can buy.

There are rumours that this could be discontinued so that could make this model even more desirable.

Rolex Daytona Yellow Gold Green Dial 116508

Rolex Daytona Green Dial 116508

Rolex Daytona Green Dial 116508

Rolex Daytona Green Dial Yellow Gold 116508

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The Rolex Daytona 116508 is a rare find indeed. It pairs yellow gold with an attractive green dial to create an elegant, decadent and desirable timepiece.

It’s scarce, but it’s also hugely in demand which makes it one of the best Rolex watches to invest in.

If you have deep enough pockets this is a Rolex watch that you would not regret buying and certainly one worthy of this feature on the list of best Rolex watches to buy. 

 

Rolex Daytona 126506

The Rolex Daytona collection is an enduring line designed for racing fiends or speed demons. However, the line also has a range of highly luxurious timepieces which can be pulled off as dressy pieces. 

 

Source - Rolex

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The Daytona 126506 is crafted out of the rare precious metal platinum which is known for its gorgeous lustre, especially since Rolex uses the 950 platinum which is the highest grade.

The dials are given an ice-blue shade and promoted with snailed brown subcounters at 3, 6 and 9 o’clock. 

The Cerachrom bezels are fitted with a tachymetric scale that allows you to measure speeds of up to 400 miles of kilometres per hour. The Oyster bracelets are also crafted out of the precious metal which ensures the luxury runs through the entirety of the pieces. 

The timepieces are powered by the mechanical 4131 calibre that runs the chronograph functions and standard timekeeping. These have a power reserve of 72 hours and an excellent precision of around -2/+2 seconds per day. 

 

3. Rolex Sky-Dweller

Rolex Sky-Dweller

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The Rolex Sky-Dweller is one of the best Rolex watches to buy, it is a dual time-zone timepiece which was first introduced in 2012.

It is one of the few complicated watches produced by Rolex and features an annual calendar, 24-hour display and a special “Ring Command” bezel for easy adjustment.

The Sky-Dweller makes use of the classic Rolex Oyster case in a choice of steel, white gold, yellow gold or rose gold. If you’re looking to buy a Rolex in 2024, the following Sky-Dweller models come recommended:

 

Rolex Sky-Dweller Steel Blue Dial 326934

Rolex Sky-Dweller Blue Dial 326934

Rolex Sky-Dweller Blue Dial

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As one of the most polarising Rolexes in recent times, the Rolex Sky-Dweller 326924 is either loved or hated by collectors.

A combination of Oyster Steel and white gold (Rolex likes to term this mixture as “Rolesol”), it’s an attractive wristwatch with a gorgeous blue dial, 9001 calibre movement and high-performance shock absorbers.

We think it's one of the best Rolex watches to buy, once you get it on your wrist we're sure you will agree.

If you are looking for the best Rolex watch to invest in or more specifically the best Rolex Sky-Dweller to invest in, this blue dial model is certainly one you should consider. 

 

Rolex Sky-Dweller Steel Black Dial 326934

Rolex Sky-Dweller Black Dial 326934

Source: Rolex

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A black dial is always a safe bet, and if you are looking for one of the best Rolex watches to buy then this version of the Sky-Dweller is admittedly a little more staid, but pairs well with almost any outfit imaginable.

With its stainless steel finish, the black dial 326934 model can be considered as understated but classy.

 

Rolex Sky-Dweller Steel White Dial 326934

Rolex Sky-Dweller white dial 326934

Source: Rolex

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The Sky-Dweller is a mean feat of technological prowess.

Each of these models has the same specifications, although the dial colour is simply a matter of taste. Here, a simple white dial works well with the steel casing to create a simplistic, contemporary watch.

 

Rolex Sky-Dweller Everose Gold Rhodium Dial 326935

Rolex Sky-Dweller Everose Rhodium Dial 326935

Source: Rolex

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For those looking for the best Rolex watch to buy and who want a little more luxury from their Sky-Dweller, the Rolex 326935 certainly delivers.

It combines the engineering brilliance of this in-demand design with a sumptuous Everose Gold finish, dark rhodium dial and classic Oyster bracelet.

 

Rolex Sky-Dweller 336239

The Rolex Sky-Dweller is incredibly complex and has the capability to be a gorgeous piece of horology. The 336239 is crafted out of 18K white gold which links to the luxury and investment potential of the pieces. 

 

Source - Rolex

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Fitted with a black dial, it’s given a range of functions which may appear a little hard to read. However, the off-centre disc offers the home time and an inverted red triangle on the dial links to the away time.

Rolex also uses a SAROS calendar which no longer requires the user to adjust the date at the end of a 30 day month. Only one is needed for the February leap year month. 

The watches have a fluted bezel which enhances the waterproofness of the timepiece and also uses a Ring Command system which allows alterations to each of the watches functions one-by-one. 

These are powered by the perpetual 9002 calibre which has a Parachrom hairspring and Paraflex shock absorbers to ensure maximum legibility. Expect a 72 hour power reserve and a -2/+2 second per day precision. 

 

4. Rolex GMT Master II

Rolex GMT Master ii

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There is an argument for the Rolex GMT Master II to be the best Rolex to buy this year. Initially designed as part of a collaboration with Pan American Airways, the Rolex GMT Master II series brought a much-desired update to a 1954 classic.

Since 1983, the GMT Master II has been a mainstay in the Rolex catalogue and is instantly recognisable by its two-tone design. The following models are highly sought-after in 2024:

 

Rolex GMT Master II Steel “Pepsi” Blue and Red Bezel 126710BLRO

Rolex GMT Master II Steel 126710BLRO

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This timepiece gets its nickname from the colours which bear a resemblance to the iconic Pepsi logo. However, the colours aren’t merely for aesthetic purposes - they are designed to distinguish between the day/night times of the second time zone.

It’s a feature which is particularly useful for pilots.

 

Rolex GMT Master II Steel “Batman” Blue and Black Bezel 126710BLNR

Rolex GMT Master II Steel “Batman” Blue and Black Bezel 126710BLNR

Rolex GMT Master II Steel “Batman” Blue and Black Bezel 126710BLNR

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In keeping with colour scheme nicknames, the 126710BLNR is affectionately known by Rolex fans as the “Batman”, on account of its blue/black two-tone bezel.

It’s a water-resistant timepiece with a classic Cyclops magnifier and an in-house 3285 calibre. It also comes with Rolex’s “Superlative Chronometer” tag, which supersedes third-party chronometer testing.

Just like pretty much all steel sports watches you'll not find this watch in a Rolex shop window, it will have a long waiting list. The Rolex GMT Master ii "Batman" is a front runner for the best Rolex watch to buy this year. 

 

Rolex GMT Master II Steel and Everose Mixed “Root Beer” 126711CHNR

Rolex GMT Master II Steel and Everose Mixed “Root Beer” 126711CHNR

Rolex GMT Master II Steel and Everose Mixed “Root Beer” 126711CHNR

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This “root beer” take on the GMT Master II combines steel and 18-carat Everose gold. Just like the drink itself, this model might not be to everybody’s tastes, but its enduring style does attract a solid fanbase.

 

Rolex GMT Master II White Gold Meteorite Dial 126719BLRO

Rolex GMT Master II White Gold Meteorite Dial 126719BLRO

Rolex GMT Master II White Gold Meteorite Dial 126719BLRO

Rolex GMT Master II White Gold Meteorite Dial 126719BLRO

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For those who want a GMT Master II with a slightly more glitzy appearance, the White Gold Meteorite Dial 126719BLRO is perfect.

While it’s not quite as classy as other meteorite Rolexes (it doesn’t have the Roman numerals of the meteorite Daytona, for example), it’s nevertheless a glamorous take on an iconic design.

After all - who wouldn’t want to own a watch manufactured from space rock?

 

Rolex GMT Master II White Gold Blue Dial 126719BLRO

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Essentially a slightly higher spec version of the GMT Master II “Pepsi” model, this is another Rolex for those who want to make an impression with their timepiece.

The blue dial is certain to capture the attention of all those who catch a glimpse of this casual yet classy sports watch. 

 

Rolex GMT Master II Full Everose “Root Beer” 126715CHNR

Rolex GMT Master II Full Everose “Root Beer” 126715CHNR

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For a more luxurious take on the GMT Master II, look no further than the Full Everose “Root Beer” 126715CHNR model.

This model could set you back over £30,000-£42,000 on the secondary market, and it’s easy to see why: it combines sumptuous rose gold and fine steel with a black dial and “root beer” bezel.

All of the GMT II Models would fall into the category of one of the best Rolex watches to invest in. 

 

Rolex GMT Master II Green and Black Bezel 126720VTNR Released in March 2022

Rolex GMT Master ii 126720vtnr

Source: Rolex

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The Rolex GMT Master ii Green and Black 126720VTNR is the latest Hot Rolex watch to be released. Making its debut at Watches and Wonders in Geneva in March 2022 it has been an instant hit.

The crown is on the left side of the case to cater for the left handers so maybe Rolex will only be letting left handed people on the waiting list for this one, you better get practising!

 

Rolex GMT-Master II 126718GRNR

The GMT-Master II 126718GRNR is a top investment piece due to its precious metal build and spectacular features. 

 

Source - Rolex

 

Crafted entirely out of yellow gold, including the case and Jubilee bracelet, the watches have a high level of quality which is obtained through Rolex’s specialised laboratories.

Atop the gold is a Cerachrom bezel which is both black and grey in order to differentiate between AM and PM. This has a 24 hour scale that works in conjunction with an added GMT hand which is useful for the man on the fly who needs to tell two time zones. 

The dial is fitted with a Chromalight display which improves the legibility of the triangles, circles and rectangle hour markers. The watches are powered by the 3285 movement which has a 70 hour power reserve and is Superlative Chronometer certified.

 

5. Rolex Day-Date 40

Rolex Day-Date 40

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Some say that this could be the best Rolex to buy, The Day-Date 40 is a relatively modern update on a 1956 design. As the name suggests, the watch displays the day (in full) along with the date.

The calendar display is available in 26 different languages. The Day-Date 40 is essentially a 40mm redesign of the original 36mm Day-Date. It’s one of the more recent additions to the Rolex catalogue and is proving hugely popular amongst luxury watch aficionados.

Here are some of the hottest models on the market at present:

 

Rolex Day-Date 40 Full Everose Olive Dial 228235

Rolex Day-Date 40 Full Everose Olive Dial 228235

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An olive-green dial, 40mm Oyster case, rose gold, Superlative Chronometer-certified 3255 calibre movement and a combination of high-quality metals all make the Rolex Day-Date 40 228235 one of the best Rolex watches to buy.

While some Rolex watches are designed for traversing the elements, this one is all about elegance.

While rose gold can be a controversial choice for some luxury watch fans, it seems that white gold is a far safer option.

It’s less flashy, and therefore works with a wider range of outfits - and for that reason, it’s no wonder the Rolex 228239 is in such high demand.

 

Rolex Day-Date White Gold Blue Dial 228239

Rolex Day-Date White Gold Blue Dial 228239

Source: Rolex

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It seems that Rolex has catered for everybody’s tastes with the updated Day-Date 40.

Here, a striking blue dial contrasts well with the white gold case and bracelet, and the classic Roman numerals work well to create a classic yet contemporary appeal.

 

Rolex Day-Date 36 “Jigsaw” 128238

The Rolex Day-Date 36mm “Jigsaw” 128238 is a playful rendition of the very luxurious Day-Date line. 

Source - Rolex

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Crafted out of Everose gold, the watches do retain the classic sense of old-school luxury. Let’s say it’s the watchmaker's equivalent of James Bond puffing on a big cigar! However, there are a number of changes in the form of the dial which for us is simply double oh heaven. 

Created out of champlevé enamelling, the face is given a striking level of colour and depth as seen through the jigsaw style design over a solid orange colour background.

The puzzle pieces come in bright yellows and hot reds while the hour markers are made up of 10 baguette cut sapphires in six different shades. 

These watches are powered by the Calibre 3255 which is Superlative Chronometer certified and guarantees maximum accuracy. This displays the day of the week aperture at 3 o’clock which totals a special emoji for each day of the month.

For example, a love heart resembles Tuesday to other icons like an eight ball, panda,  peace sign and even a Rolex coronet. 

Made famous by 7 time Superbowl champ Tom Brady who has made ref. 128238 the holiest of grail watches, he has been spotted wearing this while watching Leeds vs Birmingham City back in August 2023.

He also opted for the Everose gold version which fitted in exceptionally well with a camel coloured coat and reflective shades. If there was ever a man who would pull off this beauty, it would have to be NFL legend Tom Brady!

 

6. Rolex Sea-Dweller

Rolex Sea-Dweller

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Could this be the best Rolex watch to buy? The Rolex Sea-Dweller is affectionately known as the watch that conquered the deep of the oceans. It’s an ultra-resistant diving watch which is waterproof up to 1,220 metres.

The Deepsea variant goes even further and is certified waterproof for up to 3,900 metres. The Sea-Dweller is a true example of how professional collaboration can yield game-changing results.

 

Rolex Sea-Dweller Deepsea James Cameron 126660

Rolex Sea-Dweller Deepsea James Cameron 126660

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In 2014, James Cameron released a documentary which showcased his journey to the depths of the Mariana Trench, which is the deepest known part of the ocean.

Rolex was involved with the expedition, and the Sea-Dweller Deepsea James Cameron 126660 is a 2018 updated version of a watch designed to commemorate Cameron’s feat.

It boasts a blue-black gradient on the dial, which represents the journey to the bottom of the ocean. As something of a curiosity, it should come as no surprise that there is huge market demand for the 126660 and its predecessor, the 116660.

 

Rolex Sea-Dweller Steel Black Dial Red Writing 126600

Rolex Sea-Dweller Steel Black Dial Red Writing 126600

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2019 saw the release of a Rolex Sea-Dweller which keeps the original black dial but mixes things up with the addition of red writing. As something of a rarity, this timepiece is in demand and can command high price tags.

It’s possible to buy or sell an unworn Rolex 126600 with red writing for £12,000 - £15,000.

 

Rolex Sea-Dweller Gold and Steel Mixed 126603

Rolex Sea-Dweller Gold and Steel Mixed 126603

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It appears that two-tone watches are back, if this mixed Sea-Dweller from 2019 is anything to go by.

It’s powered by the latest 3235 movement, is built for ruggedness and the addition of golden hues makes it perfect for formal occasions.

 

Rolex Sea-Dweller Deepsea Yellow Gold 136668LB

The Rolex Sea-Dweller is noted for its high durability, excellent water resistance and two tone designs in black and white. Watches and Wonders 2024 sought to revolutionise the steely Sea-Dweller Deepsea and give it a big helping of precious metal luxury.

And boy did they deliver thanks to this sold gold state of chunkiness. 

 

Source - Rolex

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Although this novelty has been subject to many achievements such as joining James Cameron on the deepest solo dive to Mariana Trench in 2012, the watches seem to have been categorised as solely divers watches due to their bulbous cases and highly legible dial. 

New for 2024, The Sea-Dweller Deepsea has been given a complete makeover in the form of a yellow gold case and bracelet. Measuring 44mm x 17.7mm thick, they haven’t softened it in the slightest and still manages to attain 3,900 metres of water resistance. 

Atop the bright gold is an exciting blue bezel with PVD yellow gold diving scale. This regal contrast is both highly legible and provides the watches with an extra unique selling point.

Meanwhile, the blue bezel works well with the equally blue dial that features yellow gold baton and dot hour markers. Furthermore, there is a small date aperture located at 3 o’clock, unusually this time without a Cyclops eye.

For those who know their Rolex nicknames, you may have been put into a bit of a frenzy. The blue bezel and dial actually mirror the Submariner “Smurf” which has the same combination!

Not to worry, the guys in the Rolex forums will crank out a new nickname sooner or later… “Blue Tang” anyone?

Within the cases beats away the Calibre 3235. They are Superlative Chronometer certified which ensures the watch has a 70 hour power reserve and -2/+2 seconds accuracy. Why not shimmer in and out of the water for 2024 and beyond.

 

7. Rolex Datejust 41

Rolex Datejust 41

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For many, the Rolex Datejust 41 is the perfect watch for everyday wear. Sure, it might not be flashy - but perhaps that’s the point.

It’s the perfect all-rounder that exudes class whether you’re in the office, attending a black-tie event or enjoying cocktails on the beachfront.

It’s well-balanced, well-proportioned and has just enough appeal to turn the heads of fellow timepiece enthusiasts. Below are some of the most sought-after Datejust 41 models in 2024:

 

Rolex Datejust 41 Steel, Jubilee Strap, Fluted Bezel, Blue Dial 126334

Rolex Datejust 41 Steel, Jubilee Strap, Fluted Bezel, Blue Dial 126334

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This steel Datejust 41 is more suited for everyday wear and more affordable than ever before. Yes, it might hold less provenance than the classics, but it’s the perfect all-performance watch that is neither too formal nor too casual.

That’s why it’s one of the most popular Rolex models on the market right now.

 

Rolex Datejust 41 Steel, Oyster Steel Strap, Fluted Bezel, Black Dial 126334

Source: Rolex

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Want to keep things even simpler? Opt for a Datejust 41 with a black dial and you’ve got yourself a watch for practically all occasions.

This is the ideal timepiece for somebody who wants to demonstrate that they can remain humble, despite having style and success.

 

Rolex Datejust 41 Wimbledon Steel, Jubilee, Fluted Bezel 126334

Source: Rolex

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Perhaps the only criticism that can be levelled at the Datejust 41 series is that they don’t “stand out” in comparison to some of Rolex’s more iconic products.

However, that’s a statement that doesn’t hold water with the Wimbledon Steel 126334 edition meaning that this could be one of the best Rolex watches to buy.

It features a classic “Wimbledon” dial in addition to a slimmed-down case and fluted bezel in white gold.

 

Rolex Datejust 41 Wimbledon Mixed Gold 126333

Rolex Datejust 41 Wimbledon Mixed Gold 126333

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This model adds additional flourishes to the typical Datejust 41 design with a slate-grey Wimbledon dial and striking gold detail on the bracelet, case and hands.

It’s arguably the least understated of the Datejust 41 catalogue and offers a refreshing combination of familiarity and flair.

 

Rolex Datejust 41mm 126300

While the Datejust is known for being associated with precious metals, the Oyster Steel editions like the 126300 are also tantalising prospects for those interested in luxury watches without the expense of titanium or gold. 

Source - Rolex

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This Datejust 41mm comes with a Jubilee bracelet which suits the smart design of the timepieces. The watches have azzurro-blue dials which are attained through a gorgeous brushed aesthetic from the centre to the periphery of the dials. This sun-ray finish is then finished with Vapour Deposition to confirm the beauty of the aesthetic. 

The watches are fitted with the self-winding 3235 calibre which offers a -2/+2 second per day precision and a 70 hour power reserve. Oh yes, it’s also Superlative Chronometer certified!

 

8. Rolex Yacht-Master II

 

Could this be the best Rolex to buy? Having initially launched in 2007, the Yacht-Master II is marketed as the ultimate tool for the modern mariner. Elegant yet sporty, this series combines utility and luxury in equal measure.

Rolex and sailing go hand-in-hand, and it’s refreshing to see a modern update which builds upon the brand’s rich seafaring and explorative history.

Yacht-Master II models make use of Rolex’s patented 4161 movement, which is the result of over 35,000 hours of painstaking research.

Here are some of the most popular Yacht-Master II models in 2024:

 

Rolex Yacht-Master II 44mm Solid Gold 116688

Source: Rolex

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This incredibly luxurious timepiece features a 44mm case manufactured from 18-carat solid yellow gold. It boasts a white dial complete with a chroma light display and long-lasting blue luminescence.

The traditional Rolex “Mercedes” hands are present here, and the watch case is paired with a gold oyster bracelet complete with a fold-over clasp.

 

Rolex Yacht-Master II 44mm Steel 116680

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For those who want a more utilitarian Yacht-Master II, the steel variation is the perfect choice.

It combines the impressive engineering prowess of the Yacht-Master II with a simpler case and bracelet design.

 

Yacht-Master II 116681

The Rolex Yacht-Master II 116681 is a combination of both Oyster Steel and Everose gold which allows this to be both luxurious and accessible to every type of buyer.

Source - Rolex

 

At 44mm, the watches are quite sizable, but that’s due to the amount of power that sits within the case.

Fitted with a Cerachrom bi-directional rotatable bezel, they have a blue insert and Ring Command system that allows you to operate a regatta chronograph that you can synchronise with the start of races. 

The dials are exceptionally sharp, especially in the crisp white finish that this watch employs. Given a triangular hour marker at 12 o’clock and rectangular hour markers, the watches are intuitive and easily readable. 

The watches are powered by the Superlative Chronometer certified 4161 calibre which offers excellent precision and a 72 hour power reserve.

 

9. Rolex Yacht-Master 40

 

The 40mm version of the Rolex Yacht-Master is chunkier without straying too far into classic Submariner territory.

While the Yacht-Master 40 might be one of Rolex’s simpler designs, what it lacks aesthetically it makes up for in engineering.

It’s a sturdy, durable and above-all reliable timepiece. Here are some models to keep an eye out for:

 

Rolex Yacht-Master 40 Oyster Steel & Platinum Blue Dial 126622

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2019 saw the release of the Rolex Yacht-Master 40 126622. It’s powered by the 3255 calibre movement, is certified as a chronometer and can hold power for up to 72 hours.

With a deep blue platinum dial, it’s certain to catch the attention of fellow Rolex enthusiasts.

 

Rolex Yacht-Master 40 Oyster Steel & Platinum Rhodium Dial 126622

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The rhodium dial brings a cooling, pastel feel to the classic Yacht-Master template, and the rubber ‘Oysterflex’ strap brings a more modern, sportier quality to proceedings.

It’s slightly more casual than the platinum blue edition but still exudes class and quality.

 

Rolex Yacht-Master 40 Mixed Everose Gold & Steel Chocolate Dial 126621

 

Source: Rolex

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Arguably the most elegant of the Yacht-Master series, this two-tone wonder is a luxurious and decadent take on what is usually a utilitarian model.

The brown “chocolate” dial contrasts nicely with the rose gold case and yellow gold crown logo, which reflects beautifully in natural sunlight.

 

Rolex Yacht-Master 40 126655

The Rolex Yacht-Master 40 126655 is an all out precious metal machine! 

Source - Rolex

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At 40mm, the watches are crafted out of Everose gold which is Rolex’s very own proprietary material.

The watches employ an Oysterflex bracelet which is ergonomic and durable, plus it makes the watches more adorable when compared with the solid precious metal bracelets. 

The black bezel is bidirectional and fitted with a 60-minute scale that allows users to measure dive times or whatever you like. The dial is pitch black and fitted with circular and baton hour markers which are supported by a Chromalight display.

These pieces have the Superlative Chronometer certified 3235 movement in them which totals a 70 hour power reserve and an accurate -2/+2 seconds per day precision.

 

10. Rolex Milgauss

 

Science buffs will want to own a piece of history with the Rolex Milgauss. The model was first introduced in 1956, having been designed to meet the demands of the scientific community: specifically, those working within and around electromagnetic fields.

It is capable of withstanding up to 1,000 gauss and is renowned for being worn by physicists at CERN. Here are some of the most in-demand models this year:

 

Rolex Milgauss Steel Black Dial 116400GV

Rolex Milgauss Steel Black Dial 116400GV

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The Rolex Milgauss 116400GV houses a 3131 incredibly accurate movement.

It also boasts a Faraday cage which prevents the watch from being affected by electromagnetic fields.

While it’s unlikely that you’re going to run into this sort of exposure unless you’re an experimental research scientist, it’s nevertheless a cool and unusual touch which increases the provenance of this model.

 

Rolex Milgauss Steel Z-Blue Dial 116400GV

Rolex Milgauss Steel Z-Blue Dial 116400GV

Source: Rolex

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While the original Milgauss might have been somewhat sterile, it’s fantastic to see that the updated versions bring colour and design flair to the table.

Here you’ll find an orange lightning bolt which represents the second's hand atop a rather impressive deep blue dial.

 

11. Rolex Explorer II

 

Aimed at adventurers and world travellers, the Rolex Explorer II features a second time zone, an arrow-shaped 24-hour hand and a rather iconic bezel.

It’s heavy on luminescence, which is fitting considering it’s designed for all-hours travel.

While subtle changes have been made to the Explorer II over the years (it first launched in 1971), many of the fundamentals have stayed the same.

It’s always made from stainless steel and always has a water resistance rating of at least 100 metres. It’s comforting to know you can rely on a Rolex Explorer II even in 2024, and these are some of the most in-demand models this year:

 

Rolex Explorer II Steel White Dial 216570

Rolex Explorer II Steel White Dial 216570

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It’s amazing to see how little has changed on the 2011 Rolex Explorer II 216570 in comparison to the original.

If anything, it’s a testament to how Rolex got things right the first time around.

It’s built for rugged conditions (the original was designed to withstand the harsh climate of Mount Everest) and is likely to retain its value in years to come. If you’re looking to buy a Rolex in 2024, the Explorer II 216570 would certainly be a worthwhile investment.

 

 

Rolex Explorer II Steel Black Dial 216570

Source: Rolex

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The Explorer II is also available in a classic black dial finish. It’s smart, it’s sleek, it’s built for rough terrain - and if history is anything to go by you can expect it to hold its value well into the future.

Again, this is another potential great investment, despite not being quite as exuberant as other classic Rolex models.

 

Rolex Explorer II Polar Dial 226570

Crafted out of Oyster Steel, the 42mm Rolex Explorer II Polar Dial 226570 is fitted with a stunning polar white dial. The hour markers are made up of circles, a triangle at 12 o’clock and a baton marker at 6 and 9 o’clock. 

 

Source - Rolex

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They are all filled with Super-Luminova alongside the hands. The bezel is crafted out of steel and fitted with a 24 hour scale. This works in conjunction with the bright orange, arrow tipped 24 hour GMT hand. 

 

The timepieces are fitted with the perpetual 3285 movement which offers a -2/+2 second precision and a 70 hour power reserve. They are also Superlative Chronometer certified which ensures their accuracy and longevity. 

 

12. Rolex Cellini

 

Inspired by the Italian Renaissance artist Benvenuto Cellini, this collection combines traditional elegance with contemporary mechanics to create something truly special.

Sober, noble and refined, the Cellini range showcases the true meaning of luxury while respecting the art of watchmaking.

The ones to look for in 2024 are:

 

Rolex Cellini Date White Gold Leather Strap 50519

Source: Rolex

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As a high-end dress watch, the Rolex Cellini Date 50519 has little in common with rugged designs like the Submariner.

The Cellini Date is certainly not the kind of watch you’re likely to strap onto your wrist before you go diving, adventuring or high-speed racing.

Instead, what you get here is a classic timepiece complete with a slim profile, leather strap and white gold finish.

 

13. Rolex Oyster Perpetual

The Rolex Oyster Perpetual is arguably one of the best Rolex watches, blending modernity with exquisite craftsmanship. 

It carries all the elements that have made these novelties so identifiable, including a waterproof case, perpetual movements and supremely elegant designs. Introduced in 1926, The Rolex Oyster swiftly became the first-ever waterproof and dustproof timepiece. 

This was attained through a hermetically sealed case named “Oyster”. In 1931, the first self-winding movement was released and in 1945, the Rolex Oyster Perpetual was released while combining the Oyster case and self-winding movement into one watch. 

Below are the top Rolex watches to buy in 2024 from the Oyster Perpetual range;

 

Rolex Oyster Perpetual 36mm 126000

Released at Watches and Wonders 2023, The Rolex Oyster Perpetual 36mm 126000 revolutionised the classic sunray dial style of this specific collection.

Source - Rolex

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Crafted out of 904L Oyster Steel, the 36mm timepiece is exceptionally ergonomic and provides extreme robustness. Thoroughly polished across the tops of the case and lugs, it is both stylish and capable of resisting most abrasions. 

The dial is given a celebration motif which goes across the 31mm, 36mm and 41mm case sizes.

Made up of a variety of bubbles such as green, yellow and orange, it takes inspiration from the classic lacquered dials of 2020 as shown through the solid turquoise case back. And one thing we know for sure is the coronet brand is like a bit of lacquer.

Powered by the Calibre 3230, the perpetual self-winding movement is fitted with a Paramagnetic blue Parachrom hairspring and Paraflex shock absorbers which fight against inaccuracy.  

Superlative Chronometer certified and built inside a high quality 36mm case, this Oyster Perpetual has an intriguing new bubble dial making it one of the best Rolex watches to add to any enthusiasts or collectors armoury. 

 

Rolex Oyster Perpetual 41mm 124300

The Rolex Oyster Perpetual 41mm 124300 is the brand's best representation of the classic Oyster Perpetual models. 

 

Source - Rolex

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The watches are manufactured from 904L Oyster Steel which combats against corrosion and enhances durability. Furthermore, this material is used on the Oyster bracelet that was originally introduced in the 1930s, promoting ultra comfort on the wrist.

The silvered dials are given a sun-ray finish which helps enhance the legibility of the luminous hour markers and hands. The finish allows light to be displayed beautifully across every facet of the dial which helps capture the true essence of what is going on here. 

Powered by the perpetual mechanical 3230 calibre, this OP is fitted with a Paramagnetic blue Parachrom hairspring and Paraflex shock absorbers.

Offering around a -2/+2 seconds precision per day, the Superlative Chronometer certification is a representation of the sheer quality of these wondrous watches 

 

Rolex Oyster Perpetual 36mm 124200

The Oyster Perpetual is fundamentally a watch that's suited for every special occasion. The 124200 carries the simple charm of the classic Oyster Perpetual with a circular case and polished bezel. 

 

Source - Rolex

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This is furthered by the Oyster bracelet that totals 3 links and is inherently a luxury sports design.

Look, this may not match the style of the Audemars Piguet Royal Oak integrated bracelet, but it's a top contender for those interested in one of the best Rolex watches emanating both simplicity and functionality.

The navy blue dial is given a sunray finish which allows light to promote each part of the dial, including the chunky baton hour markers with a generous dose of lume.

The rich blue colour is attained through Physical Vapour Deposition and given a final coat of varnish to promote the depth of the shade. 

Fitted with the calibre 2232 which provides a -2/+2 second per day precision, a weekend-proof 55 hour power reserve and Superlative Chronometer certification, you can be assured of not only precision but longevity. 

 

14. Rolex 1908

The Rolex 1908 is inspired by the birth of the illustrious Rolex brand back in 1908. Seen by many as one of the best releases at Watches and Wonders 2023, the Rolex 1908 replaced the Rolex Cellini which was subsequently discontinued at the same time. 

The design code closely imitates the classic dress shapes and designs of the Oyster Perpetual timepieces from 1931.

The watch is the perfect link of the vintage designs of classic Rolex watches alongside the same power and strength of modern pieces from the brand today. 

Forward thinking in its execution as a contender for the next best dress watch, we could not think of a better ode to the past.

 

Rolex 1908 52508/52509

The Rolex 1908 timepieces are crafted out of both yellow gold and white gold which are designed in Rolex’s very own foundries. This guarantees the quality of the materials and the overall sophistication of this magnificent model. 

 

52509 - Source - Rolex

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Sized at 39mm, these dress watches are the perfect case size for those looking to buy a Rolex that can easily slip under a shirt cuff. The dials are either white or black which is perfect for minimalist design and long lasting flex appeal.

They are made up of Arabic numerals at 12, 3 and 9 o’clock alongside baton hour markers.

The bezels are partly domed and fluted which is entirely unique to this line. The watches are equipped with either a brown or black alligator leather strap, which is unusual for the brand known for its bracelets

However, they are supple and make the perfect addition to any gentleman's wardrobe. Expect a strong 66 hour power reserve and a -2/+2 second per day variance from the calibre 7140 with Superlative Chronometer certification. 

 

Rolex 1908 Platinum

Watches and Wonders 2024 was a very successful lift-off for Rolex. This latest addition to the subtle elegance of the 1908 collection, represents a turning point for the one-year old lineup.

Gone are the days of black and white monochrome dials. Welcome in, the latest Rolex 1908 Platinum

 

Source - Rolex

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Harking back the brand’s birth year, it is sized at 39mm. The watches generally look quite similar to the previous models in terms of dimensions, including a 9.50mm thickness.

Given a delightful polished finish throughout, the major change comes in the new platinum material. Of course, this is no low-grade alloy either. It’s 950 platinum or nothing, guys!

The dial matches the luxurious shine of the case and no doubt is their best Rolex offering from Watches and Wonders 2024. We cannot say enough great things about this baby.

Given a baby blue shade, the watches do away with the matte backgrounds of previous models, instead opting for the more attractive guilloché finish in an off centre spin. 

And it is breathtaking. The white gold Arabic hour markers and baton markers keep their natural position, while the small seconds counter at 6 o’clock has a contrasting sun-ray background for legibility. So, generally, the watches do resemble the original 1908. 

Fluted bezel, Arabic and baton hour markers as well as the slimmer case is perfect for those wanting to buy a Rolex to stand out in and out of the office with an updated but already well respected dress watch

Within the models is the powerful Calibre 7140. This is viewable through the sapphire caseback, and is made up of most of Rolex’s innovations, including Paraflex shock absorbers.

Superlative Chronometer certified, you can be guaranteed of a 4Hz beat and 66 hour power reserve. 

 

Conclusion

 

What you should realise by now is that Rolex watches remain in style for years and even decades after their initial launch dates.

In addition to this, the varying amount of options available on the primary and secondary markets mean that there’ll always be a Rolex to suit your style, taste and budget.

Whether you’re interested in the mechanics of complex timepieces, or simply want a luxury watch to treasure for years to come, it’s fair to say that Rolex has it all.

The brand has firmly held its own as the most iconic watchmaker of the last 100 years and looks set to do so for another 100 years - and beyond.

When you purchase a Rolex, you’re investing in a high-end, premium quality watch which will hold its worth and even increase in value and provenance as time goes on.

If you’re looking to buy a Rolex, why not contact us today for more information on what to keep an eye out for in terms of provenance, quality and value for money? Likewise, if you want to sell a Rolex in 2024, we’re also here to offer guidance and no obligation appraisals.

 

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