Question Time: Can You Identify A Counterfeit Rolex Watch At 20 Paces?

Table of contents:

UPDATED NOVEMBER 2024

Owning a Rolex comes with one huge caveat. People may assume that your model is fake!

Fake Rolex watches have become very common in today's fast paced timekeeping industry, totalling around 50% of the counterfeit timepieces made per year. It’s even been brought to our attention that in 2021, Rolex topped the online search engines for fake models, with “Fake Rolex” reaching around 228,0000 online searches a year.

This surpassed other major luxury brands like Louis Vuitton and Gucci who averaged 118,800 and 87,600 respectively. Who ever said the horological world wasn’t a big player in the counterfeit luxury industry?

So, with the increasingly common threat of potentially owning a fake Rolex, we completely understand if you need to be categorically assured that your model is not a dud. Now, we entrust you horophiles aren’t vain and purchase a counterfeit Rolex for the looks alone!

Rolex is a stunning brand both physically and technically since Hans Wilsdorf created the Genevan giant in 1908. While a fake variant may closely mirror the dial style and bracelet finishes, they can never match the superior power and superlative accuracy of each piece. James Brown’s slogan of “Often imitated, never duplicated” comes to mind with these oh so common counterfeit models…

If you are a seasoned collector or a fresh faced buyer looking to spend your Christmas bonus on something that’s eternally valued and instantly recognizable, we wholly recommend you buy a Rolex.

After all, for over a century, they have been at the forefront of horology, pushing the boundaries of horology through their ascent of Everest on the wrists of Edumund Hilary and Tenzing Norgay in 1953. How about the release of the Deepsea which joined James Cameron in 2012 on the deepest solo dive of all time into the Mariana Trench?

In the current era, they remain top of the top luxury brand leaderboard, topping the brand value at around £8 billion and amazingly, they release 1 million watches per year, but are still yielding waitlists that stretch as far back as 5 years for collections like the Daytona and 8 to 24 months for the Sky-Dweller.

Considered the highest level of wealth, prestige and lavishness, a timepiece from this brand will last you quite literally a lifetime. For a brand that's so exceptional and revered, we can only anticipate the counterfeit market to take note. So, without any further ado, let’s get into the specifics of what makes a fake Rolex, and the benefits of purchasing a real Rolex as opposed to a knockoff.

Hold on a tick Hans…let’s get straight into it.

Things To Check Before Buying A Rolex Watch

Chrono Hunter understands that time is always of the utmost importance when it comes to bagging a great deal when you buy a Rolex. However, you must check a number of essential factors as you may end up with a very common counterfeit piece. We shall run through this section by section below;

How To Check The Quality Of The Rolex Watches
Ensure The Watch Is Up To “Rolex Standard”
The Key Things To Remember If You Want To Spot A Fake Rolex
Frequently Asked Questions
Top Fake Watches Facts
Top Tips On How To Spot A Fake Rolex - Recap
Drawbacks Of Buying A Fake Rolex

The above should give you the clearest view into deciphering how fake your piece is, including build quality, the precision of the movement and how reputable the source is. Without blowing our own timekeeping trumpet, we have a fantastic Trustpilot reputation for delivering outstanding service, a quick turnaround and the most competitive prices because we are the go-to site for all your buying and selling needs.

Not every platform can demonstrate this or provide the best possible prices when making a purchase or sale. We can though.

How To Check The Quality Of Rolex Watches

Checking the quality of the brand is essential to determining whether or not you are in possession of a fake Rolex.

Rolex Emblems

Genuine watches as opposed to fake models do not beat around the bush.

Source - Rolex Magazine

They like to boast their storied history, including the legendary crown icon that tends to reside at 12 o’clock on the dial. Some models may negate completely any reference to the iconic crown emblem, including the famous coronet or missing out “Rolex” on the dial altogether.

The Quality Of The Dial

Most common fake displays have poor finishing throughout, including the dial, case and bezel. Genuine watches are finished to the highest standard possible. Putting a counterfeit side by side against a real model is one of the most determining factors to spot the difference.

Source - Phigora

Depending on the model, your watch may feature a date aperture along the dial at 12 o’clock. If it’s a fake model, you may spot sizable gaps between the lettering, inconsistent text that isn’t clearly designed like classic pieces, and in some cases smudging and even bad grammar on the dial. Some have even had “Folex” inscribed on the dial. Oh, how terrible!

Take the time to really look deep into the dial. This means checking the hour markers, including the quality of the printing and how the hands are designed e,g are they beautifully tapered. Dodgy ones are considered to be blocky, peeling and generally not designed very well.

For those watches with classic date apertures on the dial at 3 o’clock, they are famed for using a cyclops eye since 1953 to help magnify the function. This emblematic feature offers around a 2.5 times magnification zoom. However, a fake model will offer a lesser degree of zoom and be much flatter along the dial in comparison to the slightly domed Cyclops eye.

We recommend you do thorough research into your desired brand, including checking the photos on the site in comparison with the photos provided by your source. If you choose us, you can be guaranteed not one single fake Rolex! With 100% authenticity, this is down to our close-knit relationships with vetted luxury retailers or authorised dealers who have all been carefully curated to ensure customers buy the smart way when using Chrono Hunter.

How Water Resistant Is Your Rolex Watch?

Since Hans Wilsdorf created the Genevan brand in 1908, he had a vision to produce waterproof watches that would be perpetually running and wouldn't require any winding of the crown. He swiftly patented the Oyster case in 1926 and stated “Like an Oyster, it can remain an unlimited time underwater without detriment to its parts”.

Mercedes Gleitze - Source - Moonphase

When Mercedes Gleitze swam the English Channel in 1927 with an Oyster in convoy… she didn’t expect it to come back working!

The Genevan watches, from the dressy pieces to the utility collections, all have a competent level of water resistance. Below are a few models which yield various water resistance levels:

1908 - 50 metres
Datejust - 100 metres
Day-Date - 100 metres
Submariner - 300 metres
Sea-Dweller - 1,220 metres
Deepsea - 3,900 metres

While we would opt for leaving the 1908 away from the seas and keeping it solely for a bit of me time in the shower, they are still capable of dealing with a low level of water. However, watches like the Submariner are perfect diving companions.

They stringently test their watches in order to ensure the impeccable level of water resistance. However, if your timepiece is a fake Rolex, there is next to no chance that the creators will have the skill to ensure the same ratings as the genuine brand.

If you want to have it checked, we recommend you send it in to a reputable professional who can perform a water pressure test. If your piece fails, we hate to be the bearer of bad news but it is not the genuine article. No matter what you paid for it, it can be a scary time for some owners.

That being said, sometimes genuine older models which have a technical fault may fail, so if your model is vintage, bear that in mind before discarding it.

What Is The True Weight Of Your Rolex?

Genuine watches are built with the finest materials, founded in their own production halls. It’s time for a quick glance at what you can find in genuine watches;

Everose Gold

Their own blend of pink gold that’s more resistant to scratches and other effects. Everose Gold is used on a range of models that stem from The Day-Date 40mm 228235 to The GMT-Master II 126715CHNR.

Rolesor

This is a combination of gold and steel such as 904L steel case and outer links combined with gold centre links. Examples include The Submariner Date 126613LN to the Daytona 126503.

Cerachrom

They released Cerachrom as a new type of ceramic for the bezels. This is more durable and resistant to UV rays, plus it offers a great finish.

Parachrom

Typically seen in their hairsprings, Parachrom took 5 years to create and is phenomenal against magnetism.

Chromalight

Used to promote luminescence throughout the hands and hour markers on the dial, this is their own proprietary luminescent material that offers a brilliant blue glow.

Rolesium

Rolesium is the combination of both steel and platinum. One such example includes the stunning Yacht-Master 40 126622 which has a beautifully darkened dial, a lightning blue seconds hand and prominent dot and baton hour markers.

You can expect a certain level of weight behind the Rolex, but it shouldn’t be excessively heavy, nor exceptionally light. If they are, I am afraid it’s a fake!

Hard at work at HQ! - Source - Rolex Magazine

Below are just a few of the weights behind their specific collections:

Datejust - 100g - 185g
Sky-Dweller - 174g - 210g
Day-Date - 200g - 225g
Daytona - 141g - 282g

Fake watches tend to be much lighter than genuine pieces as they are made with cheaper metals which fail to match the same level of weight as their real timepieces. Unfortunately, it appears that if your watch feels surprisingly light, it’s not because you are the next World’s Strongest Man, The Hulk or even Arnold Schwarzenegger…it's a fake!

The Style Of The Caseback

We know that complications like skeletonisation and tourbillons have become popular within the realms of horology. But exhibition casebacks are perhaps the number one go to style for avid horophiles. Subtle, elegant and effortlessly understated, they give a direct view into the movement of luxury watches.

1908 - Source - ATimelyPerspective

However, they prefer to keep their collections classical, meaning the dials are solid just like the casebacks, unless you own the fresh 1908 or the latest Daytona collection which has an open back. There are a few watches from back in the 1930s which have open casebacks, but the general consensus is that a genuine edition has a solid caseback. If yours is open, it may be worth performing a few checks to see if it's fake.

Either you have nailed the vintage jackpot and landed yourself a classic model with a sapphire caseback, or more likely, you’ve unfortunately landed a fake Rolex. Furthermore, the casebacks rarely feature engravings, unless you are in possession of a fake, or a genuine Sea-Dweller, Milgauss or a few other rare pieces.

You can have the back of your piece professionally engraved with something meaningful like a graduation date or the name of a loved one, but most will be completely clear unless fake.

How Is The Crystal Designed?

This is a very specific niche which only impacts their modern timepieces.

Source - Forums

After 2002, they decided to include a very small crown that was micro-etched at 6 o’clock onto the sapphire crystal. This etching is almost impossible to replicate in a counterfeit piece without it being done by a seasoned professional. This means it's a fantastic identifier for deciphering if your Rolex is fake or not. Remember, it has to be from 2002 onwards in order to be applicable.

Ensure The Watch Is Up To “Rolex Standard”

“Rolex Standard” is an almost impossible level of quality to match, if you don’t closely work with the brand or have happened to have studied every book and document ever released from the brand like hardcore Genevan groupie John Mayer. Therefore, there are a few pointers which you can look for in order to check whether it is fake or genuine.

The Quality Of The Movement

In 2015, Rolex cemented their position as one of the best horological brands with the release of the Superlative Chronometer certification that covers every release from that point onwards.

Source - Petite Geneve Petrovic

Essentially, this meant that they were able to reach an average of -2/+2 seconds per day, destroying COSC certification of -4/+6 seconds per day, Omega’s highly lauded Master Chronometer status of 0/+5 seconds per day and Tudor’s Metas movements which equate to around 0/+5 seconds per day.

For the physical movement, it should be engraved with “Rolex” text and the movement should be finished to an exceptional standard. Typically, their watches tend to be powered by mechanical movements. So, while there are a few quartz timepieces out there, it’s unlikely that you will own such a piece.

Average Design Codes Of Each Collection

Collection	Bezel	Case	Rehaut	Caseback	Dial
1908	Partly domed and fluted bezel	39mm case in either yellow or white gold	Rolex and serial number rehaut	Exhibition caseback	Combination of baton and Arabic numeral dial
Daytona	Cerachrom bezel with tachymetric scale	40mm case in a variety of precious metals and steel	Daytona text and serial number rehaut	Combination of exhibition or solid caseback	Baton hour markers with chronograph functionality on dial
Sky-Dweller	Fluted - Ring Command bezel	42mm case in a variety of precious metals and steel	Sky-Dweller text and serial number rehaut	Solid caseback edged with fine fluting	Baton hour markers and 24 hour scale on dial.
Submariner	Graduated rotatable bezel	41mm case typically in Oyster steel	Submariner text and serial number rehaut	Solid caseback	Baton, dot and triangle hour markers on dial.
Datejust	Fluted bezel	41mm case size precious metals	Datejust text and serial number rehaut	Solid caseback	Baton hour markers, cyclops date at 3 o’clock on dial
Day-Date	Fluted bezel	36mm case size precious metals	Day-Date text and serial number rehaut	Solid caseback	Roman numeral hour markers, cyclops date at 3 o’clock and 12 o’clock on dial.
Yacht-Master	Bi-directional rotatable 60 minute graduated bezel	42mm case size precious metals	Yacht-Master text and serial number rehaut	Solid caseback	Dot, baton and triangle hour markers, cyclops date at 3 o’clock on dial.
GMT-Master II	24 hour scale AM and PM bezel	40mm case size precious metals	GMT-Master II text and serial number rehaut	Solid caseback	Dot, baton and triangle hour markers, cyclops date at 3 o’clock, extra hour hand for 24 hour function on dial.
Deepsea	Cerachrom 60 minute bezel	44mm case size steel	Deepsea text and serial number rehaut	Solid caseback	Dot, baton and triangle hour markers, cyclops date at 3 o’clock on dial
Explorer II	24 hour bezel	42mm case size steel	Explorer text and serial number rehaut	Solid caseback	Baton, triangle and Arabic numerals on dial.
Sea-Dweller	60 minute diving bezel	43mm case size steel	Sea-Dweller text and serial number rehaut	Solid caseback	Dot, baton and triangle hour markers, cyclops date at 3 o’clock on dial

Does Your Model Have A Serial And Model Reference?

The serial and model numbers are one of the most important parts in confirming the legitimacy of your timepiece and determining whether you have a fake on your hands…or not.

Source - Forum

The serial number allows you to authenticate your model as unlike most fake watches, the genuine version comes equipped with a serial and case reference number. Typically, a serial number is made of up to 6 or 7 digits, usually starting with a letter and followed by a series of numbers.

However, these crafty fakes can sometimes include serial numbers which adhere to the above criteria. In that instance, you can check out how the reference and serial number is physically engraved into the timepiece.

They like to make the serial number very clear on the side of the case between the lugs. It’s cut deeply into the material and precisely engraved so there are no inconsistencies or any chance of it being illegible. Fraudulent versions tend to be poorly engraved and appear rather grainy as it’s low quality.

Quality Of The Materials

The brand’s gorgeous watches are available in a variety of materials, all of which are made in-house and even some which are the brand's own proprietary materials.

Chromalight - Source - Armbanduhren

For example, Rolex only deals with the highest grade materials possible. This includes only using 950 platinum for their platinum watches, 904L stainless steel to achieve the Oyster steel effect and 18K gold when dealing with white, yellow or Rolex’s own Everose gold material.

Both inside and out, Rolex opts to create their own metals to provide the best performance possible. The multi-billion pound company does not cut corners when it comes to manufacturing their models, meaning making an exact replica is extremely difficult.

The Strap Types

The strap type is paramount to the brand and discovering if you have a reproduction.

Jubilee bracelet - Source - Rolex

Not only are they very unique, but they are also extremely hard to replicate, especially since they are all uniquely designed for every single collection.

For example, collections like The Submariner utilises the iconic Oyster bracelet which is built into a 3 link construction, The Datejust utilises a Jubilee bracelet which is made up of 5 links while The Day-Date uses The President bracelet, a 3 link bracelet that utilises semi-circled links.

Rolex utilises all manner of straps, including alligator leather straps, Oysterflex band, a titanium blade coated with black elastomer, that was released in 2015 and utilised in the Yacht-Master and The Godfather of luxury watches, The Daytona.

Where Are You Buying Your Rolex?

Deciding to buy a Rolex is a big decision that has no doubt taken considerable time to cogitate over. At the end of the day they do not tend to be cheap. Be it an emotional purchase or simply wearing for pleasure (like all watches should and not for investment purposes), you should ensure that you source your model from a reputable site.

For example, you may find an exceptional deal in a stall at your local market. However, you can not be certain of the quality, nor the legitimacy of the timepiece, because you cannot confirm if the dealer is certified, experienced nor has your best interest at heart.

You should be comfortable with your decision to buy a Rolex, not jumping in to a fast deal by a seller or a retailer that seems to be pressuring you into a quick deal. It may not be the best deal or price leading to wild inaccurate market valuations where you may pay over the odds.

Take a moment, Timelords! Platforms like Ebay similarly have their drawbacks, namely because you are not dealing with a large platform with a secure reputation. You are directly liaising with one member of the public who may just be wanting to pass a fake Rolex off as a real piece.

This can cover a range of forums and marketplaces. In particular, open marketplaces, facebook sites which prioritise transactions from anyone in the public are open to risks of dodgy deals and scams as it’s impossible to certify each seller.

Platforms like Chrono Hunter connect you with a rich list of luxury watch retailers who can source your desired timepiece. Be it purchase or sale, pre-owned, second hand or used, speak directly to them and then accept a deal which suits you best.

Buying from an inexperienced seller for a cheap price is risky. When using Chrono Hunter, they offer stellar service from our experienced team with a quick turnaround and can let you hunt down the deal that makes you happy.

After all, we understand that watches can range from being collectors items to treasured heirlooms. Therefore, we respect that you wouldn’t want to buy a watch that is fake or in poor condition from an inexperienced seller. Chrono Hunter avoids the chances of raw deals by operating with only the best dealers around, and we use our incredibly secure platform and experienced team to help you navigate the horological world.

The Key Things To Remember If You Want To Spot A Counterfeit Rolex

We’ve given you a lot to think about so far when it comes to identifying a fake Rolex. For the gentleman on the fly, we’ve concisely included the key things to remember when you’re trying to spot a counterfeit model.

Check The Model And Serial Number - This is the most important part when it comes to spotting a fake Rolex. Every timepiece comes equipped with a model number located at 12 o’clock and a serial number at 6 o’clock. The serial number is unique to each Rolex and references the year it was made and authenticates the piece.
How Good Are The Materials - They should not be weightless as an astronaut in space, nor should they be poorly finished. They take great care in using the finest and purest components possible, so make sure your novelty is made to a brilliant standard, or be aware that it may be one of the many common fake Rolex numbers circulation.
Technical Performance - Their watches in the modern era are Superlative Chronometer certified, ensuring a great power reserve and a great level of accuracy per day. If your watch stops ticking after a few hours or the seconds hand appears to be static, you have a common fake. Furthermore, the second hand should demonstrate a smooth sweep round the dial whereas you may hear a subtle yet suspicious tick emanating from a fake movement.
Aesthetics Of The Watch - You want to keep your eyes peeled for things like poorly printed hour markers, poorly finished bracelets and serial numbers which look like they’ve been scrawled on! Remember, for the older models, The watches have smooth rehauts, while on the newer models, the rehaut may include the name of the collection. Don’t be alarmed if your rehaut features either, but ensure you check that it’s the right variant.
Watch Features Emblems And Correct Text Styles - Ensure that they feature the crown emblem at 12 o’clock. Furthermore, if they come with date apertures, ensure that the numbers are clearly defined and aren’t poorly printed, alongside full date text which should be evenly spaced out and not crammed together like they are in counterfeit pieces.
Water Resistant - Most of the brands watches are at least 50 metres water resistant. You should be able to at least wear your watch in the shower without harming the timepiece. If you find that water gets in exceptionally easily, your model is a fake.
Ensure You Buy a Model From A Reputable Source - It’s common to come across inexperienced sources that can offer cheap prices for a fake Rolex. It’s best if you choose a highly reputable platform that offers only the best service, a unique platform with real time offers where you can buy and sell with ease, not to mention vetted retailers who put your best interests first…Someone like Chrono Hunter perhaps?

Frequently Asked Questions

Are Replica Watches Legal In The UK?

Owning a common replica watch is not illegal in the UK and has become very common in today’s society. However, trying to sell or import counterfeit watches is wholly illegal. You will likely have your goods seized and could possibly face a prison sentence. Let that be a warning!

How Can I Verify My Rolex?

You can certainly undergo checks! Simply check the serial number on your watch. The serial numbers for Rolex are completely unique, meaning you can authenticate your watch and find out a few helpful facts like the year it was made and its potential value.

What Does The Back Of A Real Rolex Look Like?

The casebacks of real watches tend to be solid, unless you are the proud owner of a rare, vintage timepiece with an exhibition caseback, or own a fresh one such as the 2023 Cosmograph Daytona or the brand new 1908. In some instances, they may also have some engravings, but typically the case backs are completely clear. They feature model/serial numbers which are essential to understanding more about your timepiece.

Is Wearing A Fake Watch Illegal?

Absolutely. We wouldn’t advise buying or selling a fake Rolex under any circumstances.. If you try to sell it, that is a crime that's punishable by fines or imprisonment. On a personal level, owning a fake Rolex shows you do not respect the craftsmanship of legitimate watchmaking and will likely be wearing a timepiece of poor quality.

Did you know that actually importing a fake Rolex is a serious offence? Generally, the purchase and import of timepieces of this nature are prohibited, but in some places it can cost you! In some cases, you could be fined £20,000 and in others, you will have all your goods sized.

Why Do People Buy Replica Watches?

People buy these very common replica watches because they are much cheaper than their legitimate counterparts. However, these counterfeit pieces come with the caveat that the quality is reduced significantly and is more likely to break. You will also not yield any value upon resale as it’s not a counterfeit and not a real timepiece from the brand. Is it worth erring on the side of cheap?

What Is The Most Faked Watch?

The most faked watch in the world is surprise, surprise Rolex. Totalling around 50% of all faked watches currently in circulation, you have to be extremely careful when you seek to buy a Rolex, as fake models are very common.

Big luxury brands, especially in the horological world, have the potential to jump in value, even after resale. While this makes them exceptional investments, it also makes them a prime target for counterfeiters who want to make a quick buck.

When it comes down to the design elements, the best watch brands have an incredible level of complexity both internally and externally. This means that while owning a genuine piece means you will own it for a long time and it will operate perfectly, a fake version is done poorly, and will likely fail very quickly. The trained eye will also spot these faults so these fakes can't fool everyone!

Can A Rolex Watch Be Fake?

Yes they definitely can. Due to it being such a popular brand, there are a lot of terribly done common imitators producing extremely convincing watches which allow people to own the brand at a much cheaper figure. However, they will never have the same quality or longevity as a genuine timepiece, including the same value upon resale but remain highly persuasive to inexperienced buyers.

What Is The Easiest Luxury Watch To Fake?

A fake Rolex. As counterfeit techniques have improved over time, they can closely mimic the finish and dial styles of the legendary brand. Since this top Swiss luxury watch brand is so popular, these companies need only include the iconic coronet and feature the title of an iconic collection in order to draw the public’s eyes. After all, everyone is so desperate to own such a storied line, even if it’s at a suspiciously cheap value.

However, there are also many other brands which are commonly replicated. These include models from brands like Omega, with models like the storied, lunar landing Speedmaster, TAG Heuer with their iconic Carrera collection, Cartier with their stunning Tank collection and Patek Philippe with collections like the Calatrava.

Can Stolen Rolex Watches Be Traced?

If you have decided to pursue a life of crime and feel compelled to steal a model…Don’t!

Most owners have made the clever decision to register their beloved model via its serial number. This serial number is then recorded, allowing the possibility of it to be traced if it is stolen. Furthermore, they have a scheme called The Protection Plan.

This scheme is available for those watches which have been registered. Furthermore, it's important that if your collection is stolen, you should file a police report which means the police can keep an eye out for your timepiece.

We must draw your attention to The Watch Register which is an international database that combats crime by allowing dealers, jewellers and auction houses to record watches which pass through them that have been stolen.

It allows them to see all sorts of models that have been reported stolen or been prone to the subject of fraud. Brands like Audemars Piguet have gone one step further by launching a scheme to help find and replace stolen Audemars Piguet watches. Essentially, if you have an Audemars Piguet from 2022 onwards, you can register them, but must provide a valid police report and some key stats about it such as the serial number.

What Is The Most Commonly Faked Rolex?

There are a few watches that have exploded in popularity over recent years. It tends to be the most popular collections that get imitated, ranging from the GMT-Master II, Daytona and Datejust, to the famed diver, the Submariner.

These are all very well known lines, and therefore garner an exceptionally high level of demand. This, in turn, means that more fake models are likely to be made. Ensure to check the quality of the material, dial and authenticate the serial number.

How To Authenticate A Rolex?

Authenticating a model is not a particularly challenging task, if you have a few important details to hand.

Firstly, can you see the serial number? This is typically spotted via an engraving just behind the bracelet on the case, or the rehaut depending on the model you have. This is also spotted in your paperwork that you have (hopefully) kept with you. After all, this actually contributes to the end value of your timepiece, should you come to sell it!

There are other ways of authenticating your timepiece. You could check the official weight of your model, and weigh the variant you have to see if it’s accurate. Tip - Genuine watches do not tend to be really light like plastic. Right down to the movement, this should have a sweet, swift movement that ticks in one fluid motion. If it looks like it’s jagged or runs inconsistently, you may have a fake Rolex.

Finally, since 2002, the Swiss giant has ensured to provide all their models with a small engraving of their iconic crown at 6 o’clock. If you can’t spot that… sorry, you may have bought a fake Rolex!

How Can I Authenticate My Rolex Without Papers?

Don’t despair just yet.

There are a few things to ensure that your model is accurately authenticated without having to refer to any papers. Below are a few things that you should check:

Crystal - Was your model made after 2002? Take a look at the small crown spotted at 6 o’clock on the crystal. If it’s not there, you may have a fake Rolex!
Movement - The movement should run exceptionally smoothly. The seconds hand shouldn't jolt, rather it should have a seamless flow as opposed to a prominent, individual tick.
Weight - If your watch is real, it should hold a certain heaviness due to the quality of the materials. If it’s ultra-light, it simply will not be genuine!
Serial Number - You don’t need your papers to see a serial number. Simply refer to either the rehaut or the case behind the bracelet, depending on the age of your model.

However, if you don’t have access to your original paperwork, it may be worth getting in contact with a certified watch centre. From here, you can be issued a service guarantee card. This qualifies authenticity, adding more value to your standalone model.

The name of the game is not to end up with a fake Rolex above all costs.

Top Fake Watches Facts

Below are a few facts that made our horological tickers skip a beat!

Did you know that watches are the fifth most commonly faked thing in the world? That’s right! Sitting behind electricals, leather items and clothes, they have a huge presence.
There are over one million fake watches that are circulating in the UK alone
There are an estimated 400 million fake watches that hit the market every year
Did you know that the global cost of the fake watch world is about £900 million?
Counterfeit timepieces run as far back as the 18th century, including fake clocks being sold by the Swiss in order to compete with English and American releases.

Top Tips On How To Spot A Fake Rolex - Recap

Listen For The Sound Of Silence

Understanding the inner functioning of a high-quality luxury novelty will help you to determine whether a model is real or fake. They are powered by automatic movements, which means they don’t tick. If it is ticking, this would indicate the presence of a cheap quartz movement. Ultimately, this would indicate that the watch is a fake. Avoid!

Consult The Case Back

Unless you’re purchasing a Sea-Dweller or a vintage variant dating back to the 1930s, your watch should feature a smooth metal case back. At present, the market is known to be flooded with a sizable share of replica models, many of which feature clear case backs instead.

They are a brand known for refinement, and as part of its commitment to quality, it almost always insists on the smooth polishing of the case backs of all models. You’ll never find transparent glass on the case back of a genuine model - just a stunningly smooth metal finish.

Carefully Ponder The Crown Etching

They go to considerable lengths to deliver the finest possible craftsmanship - and particular detail is given to the signature crown laser etching. Since 2002, each model has featured a tiny crown etching at the six o’clock position on the dial (not to be confused with the larger, standard crown logo at 12 o’clock). This delicate, ornate and meticulously crafted flourish requires a magnifying glass to be properly enjoyed. It’s another impressive length they will go to in order to prove its mastery of the art of watchmaking.

Check The Weight

This is arguably one of the easiest ways to test the authenticity of the Swiss icons. It may sound simple, but their watches are made of complex and often precious metals - which is why they feel quite heavy. Lightweight bracelets on fake products are often a dead giveaway, too - even on a well-constructed fake Rolex. If it feels too light to be a genuine article, it probably is.

Check Engraved Official Serial Number

All genuine products contain an authentic serial number, which is unique to each watch. While there’s nothing stopping a seller of a replica watch from copying a serial number from an official timepiece, it’s nigh-on impossible for even the most skilled of charlatans to copy the complex ways in which they engrave its serials.

A genuine model will contain a serial with numbers which have been perfectly and precisely engraved. Cheap copies tend to have serial numbers “etched” into the watch instead. If this is the case then don’t waste your money: it’s a fake.

Cyclops Quality Check

Many watches include a date display. The crystal usually contains a small magnifying portion which enlarges this display by 2.5 times. This magnifying portion is known as the “Cyclops”. A legitimate edition will feature a Cyclops with a smooth and polished quality to it. If it seems bumpy or slightly off-kilter, you could be dealing with a fake timepiece.

High-Quality Face Texts

Even older models tend to stand the test of time and will contain smooth, correctly-spaced texts. Fake watches are easily identifiable by rough, bubbling and unevenly-spaced texts. In some instances, you might need a magnifying glass to appreciate the quality craftsmanship of the text, but once you’ve compared the real thing to a fake, the signs are obvious.

Price Too Good To Be True? It probably is!

They are famed as the world’s most prized manufacturer of luxury timepieces. While it’s possible to get a great deal on a luxury brand through a trustworthy vendor like Chrono Hunter, it’s worth remembering that the price of a watch should reflect its overall quality.

In many cases, peddlers of counterfeit watches will attempt to pass a low-quality watch at a high price - but you should be aware of the opposite, too. If the price seems too low, be certain to consult with an expert or cast an eye over this checklist once again for good measure.

Check The Interior

This isn’t always advisable, and you’ll almost certainly need an extra pair of hands to help. Opening a timepiece is always a risky endeavour, but sometimes it’s necessary to prove the authenticity of the watch. If need be, arrange to do this via a trusted vendor.

Observe The Quality Of The Second Hand

On many models, the second hand is used to indicate the current time in a secondary timezone. To ensure the smooth rotation of this hand, they use a large number of mechanical parts. If it behaves in a jerky manner, you could be dealing with a fake Rolex which only uses the bare minimum of parts in its construction.

Drawbacks Of Buying A Fake Rolex

Buying a fake watch is something that may seem appealing, due to the drastically lowered price and close imitation of an original design. You may feel like a green wearing, Robin-Hood figure, stealing from the billionaire brand by getting an imitation model on your wrist, but we promise that it’s the worst thing you can do (horologically of course!)

Look, you may not even know that you have a fake model. Lucky for you, we’ve raced around faster than a Franck Muller Crazy Hours to collate a few useful youtube videos that allows you to easily check the validity of your piece:

Adrian Barker - How To Spot A Fake Rolex Watch in 2024

J. Anthony - How To Spot A Fake Rolex - Comparing A Real To A Fake

Jenni Elle - Would You Spot A 2024 Fake Rolex?

Below are just a few reasons why you shouldn’t buy a fake Rolex:

Your Data Is Put In Jeopardy

When it comes to buying a fake model, you will likely have to visit a site which is either dangerous to your personal data, or puts your bank details at risk. And with prices already falling in the Swiss watch industry, why take the risk?

Since the watches are not genuine, you are already engaging in a potentially criminal act. Therefore, it would not be surprising if when you buy a fake Rolex, it comes with an additional scam!

Having to enter your payment information on an unsecure website is a recipe for disaster. You are displaying all your personal details that could potentially be violated and used against you, either to withdraw more cash than you originally thought, or to put your email address or phone number in the hands of other risky platforms.

It’s essential that you remain completely certain of the site you choose, otherwise you could be much worse off financially!

Drastic Drop In Quality

You knew this already, buying a fake Rolex is destined to offer a huge drop in quality compared to the real deal.

For example, they create everything in-house, from the materials, movements and even the dials. Unless your source works in the direct factory, you will be buying a watch which significantly underperforms, compared to a genuine model.

Even if everything looks similar, the GMT-Master has a two-tone bezel and an extra GMT hand, or your fake Submariner states it has 300 metres of water resistance, they will likely be extremely inconsistent and not actually match a genuine watches quality.

These fake watches tend to look the part, but fall on the technical side. Horology is more than superficial details, Timelords!

Harmful To Your Personal Brand

Wearing a fake watch is a big statement to the people you work with, your friends and your family. It shows that you are willing to cut corners to get your hands on a genuine piece, you don't respect the art of watchmaking, and you are happy with less-than-standard quality on your wrist.

Watches are a huge part of your personal brand, especially if you are working closely with other high-flying professionals. To flex a fake model is to state that you are perhaps not as successful as you are making yourself out to be, and can be quite embarrassing if you are exposed!

For those constantly engaging in the watch world, a fake play on the brand is a big no-no. If you attend a fair and are looking to sell a watch, this will likely impact your trustworthiness and validity as an honest source. It may even put the die-hard horophiles off selling you a watch.

Persistent Risk Of Being Seized

While a fake Rolex is becoming harder to identify, there are measures being put in place in order to allow them to be claimed by authorities and subsequently destroyed by the brand.

They work with law enforcement to take legal action against those who sell a fake Rolex. This covers both individuals and organisations who are involved in the production or distribution of disingenuous models.

Furthermore, they work with jewellers and alternative stores to help spot any stolen or fake watches and bring them to the attention of the police.

Not much breathing room to get away with this crime!

Conclusion

So, can you answer the posed question today; could you spot a fake Rolex? We hope it is a resounding yes. By now, you should be well on your way to spotting what to look out for while avoiding the perils of what comes with fake watch territory.

To lay it down, the steps to checking the authenticity of watches are summed up in a few simple steps;

Check the serial number to check if the watch is a part of their portfolio and not a fake version.
Check the quality of the text on the dial, the quality of the print and how well the bezel is engraved
See if the caseback has any strange engravings
Check the quality of the finish on the case and bracelet, and that the materials themselves are of the highest quality.

Remember, they are an illustrious brand that is given the best craftsmanship possible and powered with fantastic, Superlative Chronometer movements. Now, where should you go to buy such a storied piece of horological history at the most competitive prices?

Hang on a second and Chrono Hunter will show you the horological path to first rate service, a close knit network of luxury retailers and multiple offers, giving you the best possible buying and selling experience.

Can't wait to buy a Rolex? Want to be the most stylish gentleman in the office sans dummy timepiece? We recommend you contact Chrono Hunter here for the genuine article. With such a vast array of established luxury retailers, view our Trustpilot reviews to see why we are your essential source when you want to buy a watch or sell a watch.

No scammers, time wasters or fraudulent watches as we have partnered with only the best retailers and authorised dealers in the business. Take advantage of our dedicated app on all platforms, receive offers in less than 24 hours and start saving money the smart way.

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