The Must-Read Rolex Buyer's Guide - Chrono Hunter
Table Of Contents
The Must-Read Rolex Buyer's Guide - Chrono Hunter

The Must-Read Rolex Buyer's Guide - Chrono Hunter


We have two words for you…Hans Wilsdorf. Founded in 1905 “Rolex” conjures up far more than just a horological brand in the current era. In fact, did you know German Wilsdorf set off in 1903 to London to manufacture his watches so he could beat the British at their own game? This was a horological invasion, the likes of which had never been seen before, especially seen through their mechanical movements.

Their watches are an emblem of wealth, status and luxury…a representation that yes, this person is absolutely doing something right in their life. Take for example the vast clientele that has this brand adorned on their wrist. Worn by the likes of Paul Newman and JFK to modern icons like Jay-Z and John Mayer, the brand has been at the epicentre of brand popularity since its inception.

But if you decide to buy a Rolex, it is no easy feat. Oh yes, it carries a lot of weight due to the inevitable expense of the piece, and the vast variety of choices and styles that you can choose from. With more than 1000 models displayed across their luxury portfolio, we can only assume you have a small feeling of megalophobia!

So, what to do about all this detail? Lucky for you horophiles, Chrono Hunter is here and we have constructed a must read guide to buy your desired Rolex. Without further ado, let’s get into it…but first, it’s time for a little history. 


Brief History Of Rolex 


  • Rolex was founded by a gentleman named Hans Wilsdorf in 1905. Originally named Wilsdorf and Davis due to Hans Wilsdorf’s associations with Alfred Davis, the brand received its Rolex name in 1908. 
  • Rolex originally started in London, but swiftly moved to Geneva following a high import tax duty on watches in 1915. As shrewd as Bill Gates, Hans Wilsdorf was a businessman and a highly motivated, forward thinking watchmaker by trade. He realised the industry was missing the niche of resistance to dust and water. 
  • In 1910, Rolex was the first brand ever to have a new timepiece certified for their chronometers. In 1914, the same collection was the first to be granted a class A chronometer certificate. In 1926, they patented the world's first waterproof model with the name “Oyster”. 
  • The watch would be put to the test by Mercedes Gleitze in 1927 when she completed the incredible swim across the English Channel. She completed it with the new Oyster on her arm and it returned unharmed. The news was plastered all over the newspapers, boasting the news. The Amelia Earheart of her time no doubt. 


Mercedes Gleitze - Source - Folkestone Fringe


  • In 1931, they released the new “Perpetual” with its automatic self winding movement which is extremely precise thanks to a mainspring. In 1945, The new Datejust was released with an automatically changing date display. 
  • In 1953, Edmund Hillary and Sherpa Tenzing reached the top of Mount Everest, adorned with Oyster Perpetual chronometer watches. The Explorer was released shortly after as an ode to the success of the expedition.


Tenzing and Hilary atop Everest - Source - The Times


  • That same year, The Submariner was released, made for divers. It was given a sapphire crystal and a triple lock crown, complete with a screw down caseback as an ode to the water resistance of the piece. The edition was made for pure legibility, as noted by its black dial and tritium covered indices.
  • Capable of reaching 100 metres of water resistance, this would increase to 200 metres one year later in 1954. Fun fact…in the early James Bond films with Sean Connery as 007, he wore a Submariner, bolstering the models popularity. Of course that left many enthusiasts both shaken and stirred!
  • In 1955, The GMT Master was released. Originally constructed for PAN AM pilots who needed a timepiece to decipher two time zones simultaneously, by means of the watches GMT hand, it showcased a “Home” and “Away” time on the bezel.
  • In 1956, The Day-Date (known as “The President '') was released. This was to become the brand’s first ever waterproof, automatic timepiece with the indication of the date and displayed weekdays. Furthermore, the weekday is available in 26 different languages, showcasing their worldly aims. 
  • The Milgauss was also released in 1956, the first ever watch capable of withstanding 1,000 gauss of magnetic fields. It was tested by CERN and confirmed as the perfect magnetic shield.
  • In 1960, they released the Deep Sea Special which was strapped onto the side of the submarine “Trieste” which reached the Mariana Trench, the deepest point of the ocean bed.
  • The Daytona was released in 1963. This legendary collection originally used a variety of movements, namely the Zenith, “El Primero” movement, eventually using their own calibre 4130. Adorned by legend, Paul Newman, in the Le-Mans film, the watch exploded into popularity due to its strong association with the Hollywood heartthrob. 


Paul Newman Daytona - Source - Lenin Imports

Best Place To Buy A Luxury Watch  Best Place To Sell A Luxury Watch


  • In 1967, The Sea Dweller debuted to support the deep-sea divers, thus it had a water resistance of an imposing 610 metres. 
  • In 1971, The Explorer II was released as a piece for Polar explorers and speleologists, as noted by its very visible 24 hours hand, allowing for daytime and nighttime to be distinguished when underground.
  • In 1985, the Swiss outfit brought in the highly favoured 904L Steel, used in their new “Oyster Steel'' material. In 1992, they tied the knot with the sailing world via the release of the Yacht-Master.
  • In 2005, they introduced their one of a kind Cerachrom bezels, crafted out of ceramic and extraordinarily tough. They released the incredible Blue Parachrom hairspring which bolsters the magnetism of the watches. 
  • In 2007, the Yacht-Master II was launched with a ring command bezel that could perform a programmable countdown through a few simple twists. 
  • In 2012, The Sky-Dweller was unveiled, offering a dial time zone as well as a great annual calendar function. Named SAROS, Titanic film director James Cameron ventured down to the deepest point of the ocean with the Deepsea Challenge by his side. It broke the record for the deepest diving watch in the world at 12,000 metres. 


James Cameron returning from the Trench - Source - New York Times

Best Place To Buy A Luxury Watch  Best Place To Sell A Luxury Watch


What Style Should I Go For?


Yes, my horological friends. There are many different styles and watches for you to pursue in our epic buyer’s guide. In order to make things simple, we are going to break them down into a few simple groups. The professional models and the classic models. 

Professional Models 

Classic Models 

To make things even simpler for you, we are also going to offer a description of each collection, outline their defining features and what makes them so worthwhile as an investment piece. 



Brief Description

References and Retail Prices (As of August 2023)

Rolex Daytona

The Daytona is a sports chronograph which was released in 1963. 

This timepiece was originally designed for the Le Mans race and was nicknamed as such. It was named the Daytona in 1965, following the American racing hotspot, Daytona Beach in Florida.

Known for its tachymetric bezel, baton markers and three sub-dial layout in contrasting colours to the dial, the collection expanded from a Valjoux movement, to a Zenith El Primero in 1988 and eventually the in-house Cal.4130 in 2000. 

Worn by the likes of Paul Newman, his version sold for £15 million while modern icons sporting this model include Ed Sheeran, Jay Z and John Mayer, the Daytona is available in a variety of materials, including yellow gold, platinum and the classic steel. Exotic dials such as ref 6239 and other highly regarded references like the 6263, 16520 and 116500LN are top references for collectors. 

  • 126518LN - Yellow Gold - £27,500

  • 126505 - Everose Gold - £35,800

  • 126509 - White Gold - £35,800

  • 126503 - Steel/Yellow Gold - £16,400


Introduced in 1992, the Yacht-Master is a luxury sports watch, designed for seafarers and the everyday man.

Originally made out of yellow gold and eventually duo-materials, the collection features a triple lock crown and a highly legible dial and date aperture at 3 o’clock. 

The excess complications and details are left for its brother, the Yacht-Master II. 

  • 126655 - Everose Gold - £24,250

  • 126621 - Everose Gold/Steel - £13,350

  • 226659 - White Gold - £25,650

  • 126622 - Steel/Platinum - £10,350

Yacht-Master II

Released in 2007, this sports watch was released in just precious metals like gold and later duo-materials like Everose gold and steel. 

Powered by the 4161 movement, the watch is capable of setting a programmable timer from a maximum of ten minutes. 

This mechanism is operated through twisting the bezel, representing the first timepiece ever to link the bezel with the movement. 

  • 116680 - Steel - £15,700

  • 116688 - Yellow Gold - Price on Request

  • 116681 - Steel/Everose - £21,350


First released in 1954, The Submariner is specifically made for diving and was the first watch waterproof to 100 metres. 

Given a highly legible dial with baton and dot hour markers against a black dial, the collection is specifically designed for visibility. 

Now capable of reaching depths of 300 metres it is given a triple lock crown and 904L steel casing. The Submariner also has a unidirectional bezel to follow immersion time. To this day the Submariner no date is a popular watch for any collection, due to its purity and minimalism as opposed to the slightly intrusive date functionality.

  • 126613LB - Steel/Yellow Gold - £13,150

  • 126610LV - Steel - £9,100

  • 126618LB - Yellow Gold - £32,900

  • 126619LB - White Gold - £35,300


The Explorer was launched in 1953, following on from the Everest conquering Oyster “Bubbleback”. 

It was actually named Explorer in 1959 and given a black gloss dial. It held the honour and certification of being the first Superlative Chronometer and first to feature miniature minute markers around the periphery of the dial.

The Explorer II was released in 1971 and introduced a metal 24 hour bezel with a second hour hand to determine daylight hours when underground. 

The Explorer II was discontinued in 2021 and was immensely popular due to its day and night functionality for the specific niche of cave exploration.

  • 124273 - Steel/Yellow Gold - £9,900

  • 224270 - Steel - £6,450

  • 124270 - Steel - £6,100


In 1967, The Sea-Dweller was launched with the first ever helium escape valve that was able to be purchased by consumers. 

Following on from the collaboration between COMEX and the brand earlier, the Sea-Dweller was the final creation. 

Featuring a black dial with highly legible white hour markers and signature Mercedes hands, the collection follows the Submariner in its diving ambitions, but enhances them to 1,220 metres. 

  • 336239 - White Gold - Price on Request

  • 336934 - Steel/White Gold - £13,150

  • 336238 - Yellow Gold - £34,600

  • 336933 - Steel/Yellow Gold - £16,300


Released in 1945 during WW2, the collection was built for army pilots. 

Now measuring 40mm, the watches feature a 60 second dial style as well as Arabic numerals for 3, 6 and 9 o’clock, as opposed to the rest of the batons.

Following on from its aviation heritage, legibility is key and is therefore based on elegance and simplicity. 

Admittedly, there are a few crazy yet coveted models like the Rolex Domino’s Pizza, changing from a black and white Domino’s logo on the dial in 1991 to iconic red and blue in 1992. 

Known as The Rolex Challenge from the 1990s to the 2000s, the watches are rare to get and highly lauded due to being such an iconic collaboration. 

  • 126900 - Steel - £6,250


The Datejust was released in 1945, celebrating 40 years of the Rolex brand. As the first automatic wristwatches with an automatic date window, it was based in a sleek Oyster case. 

Crafted out of stainless steel and precious metals like gold, the watches are typically given a Jubilee bracelet, and the luxurious fluted bezel.

The Rolex Datejust is worn by a slew of famed celebs, including Daniel Craig, David Beckham and even U2 star Bono. 

  • 126301 - Steel/Everose Gold - £11,800

  • 126333 - Steel/Yellow Gold - £13,800

  • 126334 - Steel/White Gold - £8,650


Released in 1956, the Day-Date was the first ever watch to boast a date and day of the week which is spelled out in full. 

Known as The Rolex President due to its sharp President bracelet and associations with Eisenhower, Reagan and JFK, the collection is only available in precious metals and typically has arrow shaped hour markers and sleek hands.

  • 228238 - 18K Yellow Gold - £32,500

  • 228236 - Platinum - Price on Request

  • 228235 - Everose Gold - £35,000

  • 228239 - White Gold - £35,000


Released in 2012, The Sky-Dweller offers much more than your standard timekeeper. 

Featuring an advanced calendar functionality through its ability to distinguish between 30 and 31 days, the watches need only be altered for leap year and daylight savings. 

It is capable of measuring two time zones with its 24 hour off centre disc and ring command bezel that allows the user to adjust all of its features with a few notches. 

Available in steel, two tone or pure precious metal, this is a highly luxurious collection for the money making man!

  • 336239 - White Gold - Price on Request

  • 336934 - Steel and White Gold - £13,150

  • 336238 - Yellow Gold - £34,600

  • 336933 - Steel/Yellow Gold - £16,300


In 1945, Rolex blended the first waterproof case to 100 metres, The Oyster, with a brand new self-winding movement. End result? The Oyster Perpetual. 

Now crafted with Oyster Steel casing, a tidy Oyster bracelet with an Oyster clasp and Easy Link for quick extension, you can get this piece in a variety of sizes from 28mm to 41mm. 

Displaying just the hours, minutes and seconds, the collection epitomises the pure chronometer style from Rolex. 

  • 124200 - Steel - £4,850


New watch alert! Released during this year's Watches and Wonders 2023, the 1908 collection is fresh and ready for our admiration. Named after Rolex’s name inception in 1908, this dressy collection is crafted either out of white or yellow gold. 

As a superlative chronometer, the pieces are exceptionally accurate and the dials unbelievably simple with just Arabic numerals, situated at 12, 3 and 9 o’clock, standing out against a white or black dial face. 

  • 52508 - Yellow Gold - £18,500

  • 52509 - White Gold - £19,600


Best Rolex Innovations and Achievements


They have excelled in the technical side of making a plethora of incredible luxury watches, as well as performing impressive feats. Just like above, we would like to showcase the very best of the brand through our handy table which you can peruse at your leisure.


Types Of Material


Rolex delivers an array of excellent materials that are more than worth their weight in gold, yellow gold or Everose gold for that matter. From Oyster steel to their very own Rolesium and brand spanking new RLX titanium as seen on The Rolex Deepsea Challenge, just how good are these materials? Let’s find out. 





RETAIL PRICE (As of August 2023)

Oyster Steel 

This is no ordinary steel. 

In production since 1985, the steel is made from the 904L family, a stainless alloy that when polished, produces a stunning sheen.

Utilising both chromium and molybdenum, the material is extremely anti-corrosive and immensely durable. 

Submariner Date ref. 126610LN



Chromalight? Yes please! A material that was unveiled in 2008, it is capable of showing a fantastic degree of legibility when under darkness. 

Blending aluminium, strontium, dysprosium and europium, the material has the capability of storing ambient light then releasing it whenever the light in the outside world fades out. 

Daytona 126529LN

Price on Request

RLX Titanium

Crafted out of grade 5 titanium, this is a particularly special material. Ultra light and very durable, the watch is polished and not only lighter than steel, but is more denser than aluminium. 

Yacht-Master 42 226627



Everose gold is one of the brand’s magic concoctions. 

Released in 2005, it contains 75% gold 20% copper and a healthy dose of palladium and indium. 

The exact science behind it is kept a secret (Boo!) but we know that it’s made in the brand’s very own foundries where they can control the quality. 

Day-Date 228235


18K Yellow Gold

Using the brands foundries, they only choose the best gold alloys. Made up of 75% pure gold mixed in with silver, copper and other elements, the material is tough and given its top notch glow. 

1908 ref. 52508


18K White Gold

Utilising 75% pure gold with a dose of nickel and palladium to glean its monochrome sheen, there’s no plating or other effects…just pure white gold.

Sky-Dweller 336239

Price on Request


Rarely used but willingly accepted by the horological community, they use 950 platinum which is 95% of the material and 5% of other elements. 

Daytona 126506

Price on Request


Another of their unique patents, this was released in 1999 and combines platinum and steel. 

Yacht-Master 126622



Released in 1933, Rolesor combines both gold in any of its variants and steel. 

Submariner ref. 126613LN



Typically associated with the bezels on the watches, this was introduced in 2005 and is made up of a proprietary ceramic, designed to be scratch resistant and incredibly durable. 

GMT-Master II ref. 126711CHNR



Do Rolex Watches Hold Their Value?


Rolex watches most certainly do hold their value!

As a brand that has an estimated net worth of around £7.1 billion, making them the biggest earners walking the horological kingdom, this has all been attained independently, through the use of The Hans Wilsdorf Foundation. 

While conglomerates like Richemont hold investments in brands like Vacheron Constantin, Panerai and A.Lange & Söhne, they have been able to dole out more money and provide a quality of craftsmanship, accuracy and exquisite materials that matches the great luxury brands like Patek Philippe and Audemars Piguet

It is commonly understood that all Rolex watches will in likelihood hold their value. In some instances, they may surpass their original retail figures. 

Take for example the Day-Date ref. 228235. Crafted out of Everose gold and established in the timekeeping universe, this collection has been making waves due to its sharp green dial alongside the iconic day and week functions. You can buy a Rolex Day-Date 228235 at retail for £35,000 but buy one on the secondary market for around £45,000…at the time of writing.

This isn’t an isolated case either. Take for example The Daytona ref. 126509 which is crafted out of white gold. Following on from the impeccable heritage and legacy of the Daytona, as well as showcasing a highly modern Superlative Chronometer certification on the 4130 movement, you can buy a Rolex Daytona 126509 at retail for £35,800 at the time of writing. However, as of August 2023, you can buy it for around £65,000 on the secondary market. 

Sky-Dweller - Source - Reddit

Best Place To Buy A Luxury Watch  Best Place To Sell A Luxury Watch


Shall we jump on this horological merry-go-round one more time? Go on then! The Sky Dweller ref. 336934 is crafted out of a blend of steel and white gold, casually named white Rolesor. 

The Sky Dweller features a ring command bezel with an avant-garde off centre, green dial and bezel, and a SAROS date function which only needs adjusting once per year. You can buy a Rolex Sky Dweller 336934 at retail for £13,150 or around £27,000 at the time of writing. 

These results are fantastic and boast the incredible worth behind the luxury brand. If you find yourself with a vintage model, you need not despair. After all, the laws of supply and demand, provenance and rarity dictate that those in low supply perform exceptionally well. Add in a dash of failure as seen in the “spider dial” black lacquer Submariner or exoticism, seen in rarer Rolex dials like The SACO and you are onto a winner in collector circles. Decorated In a rather fetching black and orange leopard print dial with, you guessed it…a leopard print strap, the SACO is a highly unusual Daytona version.

Decked out with 36 baguette cut cognac sapphires. The original retail price was around £70,000 but now is valued around £325,000 at the time of writing. Nearly five times above retail value. Packed full of controversy, it goes to show how questionable watches from this brand are still staggeringly good investments. 


Do Vintage Rolex Watches Hold Their Value?


How do we say this without being over the top? Vintage Rolex watches perform exceptionally well upon resale!


Bao Dai - Source - Financial Times

Best Place To Buy A Luxury Watch  Best Place To Sell A Luxury Watch


There are a wealth of examples which boast the skill of these fabulous timepieces. 

Take for example the sublime vintage Daytona ref. 6239. Originally owned by Paul Newman after being given to him as a gift by his wife, Joanne Woodward, the vintage Daytona ref. 6239 is one of the first editions of the collection. Sold at a Philipps auction in 2017 for £15 million, the vintage piece is extremely coveted and became the second most expensive model sold at auction. 

Another classy model is the vintage Daytona 6265 Unicorn. The vintage Daytona ref. 6265 Unicorn is crafted with a sublime white gold case and a stunning black dial. Furthemore, the watch is attached to the wrist with a one off “bark” style bracelet. Its iconic white gold construction allows this to be a one off edition. As such, it sold in 2018 for around £5.3 million at auction.

The vintage Bao Dai 6062 is another example of vintage watches that are extremely valuable. Released at Baselworld in the 1950s, this vintage timepiece was the first ever edition to boast a triple calendar moon phase and a waterproof case. Its “Bao Dai” nickname came from Bao Dai, the lavish living Vietnam emperor who boasted immense wealth. 

On a trip to the USA, he bought the now vintage Daytona ref. 6062. Later on, it sold at auction in 2017 for an incredible £4 million. 


What Is The Cheapest Rolex Watch?


The cheapest model is the Rolex Oyster Perpetual 28mm ref. 276200. 


Oyster - Source - Brand Site

Best Place To Buy A Luxury Watch  Best Place To Sell A Luxury Watch


Crafted out of stainless steel, you have the option of getting this with a pink dial, a blue dial or a black dial. Featuring an Oyster bracelet and a dial with a sublime sunray finish with a classic oyster steel case, it also provides 904L steel build, as well as the Oyster bracelet.

You can buy a Rolex Oyster Perpetual 28mm at retail for £4,650. But you can buy it on the secondary market for upwards of £6,000 at the time of writing. 


What Is The Average Price Of Rolex Watches?


With the cheapest model being £4,650 at retail for The Oyster Perpetual 28mm, prices at retail can climb well into the hundreds of thousands of pounds, in particular for off catalogue and highly coveted pieces. 


Daytona - Source - Brand Site

Best Place To Buy A Luxury Watch  Best Place To Sell A Luxury Watch


Its price comes from its highly regarded collection history and its stunning white gold construction. The average price for a Rolex watch comes in at around £20,000. A model close to this is The Rolex 1908 which comes in at £18,500.

The more affordable collections tend to be the Oyster Perpetual as worn by LeBron James, Air-King, Explorer II and the Explorer. The more expensive editions tend to be the Daytona, Submariner, Yacht Master, Yacht Master II and Sky Dweller.


Are Rolex Watches Good Investments?


Rolex watches are not just good investments…they are great investments.


GMT-Master Pepsi - Source - Brand Site

Best Place To Buy A Luxury Watch  Best Place To Sell A Luxury Watch


There are very few top watch brands out there that produce an incredible level of growth. Take for example the Covid-19 pandemic which had the chance to ruin the entire horological industry due to people being locked inside their homes. However, post pandemic fever let all the animals out in their horological madness for those looking to buy a Rolex for all the money they’ve saved up. 

They continued to rise in value, showing how the brand has the capability of returning an incredible figure, even through the best of times and the worst of times. Though we aren’t going to get all Dickensian on you yet. 

Rolex is undeniably a highly respected if not the most illustrious luxurious brand with a long history of producing high quality, accurate watches. Known for their precision, durability and innovation, their reputation allows for them to be constantly in demand with collectors and enthusiasts... 

Releasing 1 million watches annually, this is a rather sizable figure, yet they find themselves in a continuous state of long waiting lists for watches upon retail. Take for example the Daytona which has a waitlist of five years!

They use only the most precious metals like yellow gold and their very own Everose gold. Some models like the Day-Date 36mm boast yellow gold casing and a bezel and hour markers filled with diamonds, both of which are likely to appreciate in value. 

With collections like the Daytona being linked to Paul Newman, the GMT-Master associated with PAN AM airlines and the iconic dual colour Cerachrom bezel, like the famed “Pepsi”, all of their watches are highly in demand due to their historical lineage or cultural institutions... 

Overall, Rolex and a few other brands like Holy Trinity members, Patek Philippe, Audemars Piguet and Vacheron Constantin are the only luxury brands that have the capability of holding and rising in value.

Other brands just don’t stand a chance in terms of investment opportunities. Breitling lose 40 to 50%, Cartier can expect to lose around 10% per year for three years consecutively while brands like Zenith which loses around 30% in the first year and Omega watches lose around 7% within the first year. 


Frequently Asked Questions


What Is The Best Entry Level Rolex?

There are a number of entry level models that you could buy at “affordable” figures. Here’s our essential guide to the best entry-level Rolex watches




Oyster Perpetual 31 ref. 277200


Datejust 31 ref. 278240


Explorer 36mm 124270


Air-King ref. 126900 


Rolex Date 115200

£5,800 Secondary Market (As of September 2023)

Datejust 16200

£5,000 Secondary Market (As of September 2023)

Oyster Perpetual 114300

£6,400 Secondary Market (As of September 2023)

Explorer 16570

£8,700 Secondary Market (As of September 2023)


What Is The Hottest Rolex Right Now?

The most popular Rolex right now could be argued as The Oyster Perpetual collection.

Recently updated with a slew of upgrades at this year's Watches and Wonders 2023, we have seen a brand new Rolex Oyster Perpetual 41mm 124300 with an innovative, coloured bubble dial and a Tiffany dial edition as worn by Kendrick Lemar at this year's Grammys.

Based on the classic Oyster design from 1926, the collection has featured much talked about stella dials in 2020 boasting lacquer finishes in strong coral and yellow hues. 

Hot stuff, right?


How Much Should I Spend On My First Rolex?

Well that, my devoted Timelords, is absolutely up to you. 

With prices starting at around £4,500 totalling upwards of £35,800 for The Daytona ref. 126505 in its Everose gold glory at retail, make like a financial guru and balance your books to decide whether an entry level Rolex or precious metal infused gem is the one for you. 


What Is The Rolex To Get Hold Of?

One option is The Rolex Daytona 116500LN. 

Noted for its classic stainless steel case, as well as the iconic Cerachrom ceramic bezel that was introduced on this model, there are no other pieces that will quite reach the same levels of influence as this beauty.

Also given a desired panda dial face, these watches are exceptionally hard to get a hold of. Suffice to say, the 5 year waitlist is something that undoubtedly will be a minimum for this timepiece. Selling for around £30,000 on the secondary market at the time of writing, keep your eyes peeled for this holier than thou grail watch.

If you think that's hard to find, the GMT Master II 126710BLRO takes it even further. Given the famed “Pepsi” dial from its original release in 1959 to 1980, the red and blue bezel style is great for any budding vintage timepiece.

Given a Cerachrom bezel, a modernised dial with a Chromalight display and certification as a Superlative Chronometer, you can buy a Rolex GMT-Master 126710BLRO at retail for £9,150, but it’s best to look on the secondary market due to its scarcity. It sells on the secondary market for upwards of £20,000 at the time of writing.


Where Can You Buy A Rolex?


You have a multitude of options when you buy a Rolex

A common route is venturing down to an auction house and placing bids. Of course, while this may add to the general excitement of getting your hands on a fresh piece, you may find that you pay vastly more than you originally would’ve liked to. Then there’s the chunky commission to factor in.

Another alternative is using a platform like Ebay. Great for general buying and selling pre- owned watches and it has a solid reputation behind it. For all its positives, you may encounter a few negatives. For example, if you are in the final throes of buying your desired pre-owned timepiece, the seller may back out, leaving all your hard work with nothing. In some instances, you may be sent a pre-owned counterfeit model which is obviously disastrous!

So, how about using a platform that is both incredibly safe, and can be accessed from the comfort of your sofa? A platform like Chrono Hunter perhaps?


Why Should I Buy A Rolex With Chrono Hunter?


When you want to buy a Rolex, who better than Chrono Hunter? As one of the most trusted and desired online luxury marketplaces, you can buy a watch quickly and receive the best possible prices…sometimes within a matter of hours!

Here’s a breakdown as to the main reasons why you should buy a Rolex through Chrono Hunter.



When you buy a Rolex through Chrono Hunter, we pride ourselves on giving you the best prices in the quickest time possible. We know it’s soul destroying to be knocking on doors in the vain attempt at finding a viable seller for a pre-owned timepiece. We also understand that going around every jeweller is incredibly time consuming, especially for a brand with such long wait times. Enjoy multiple offers on pre-owned Rolex watches, all from our distinctive platform. 


Safe and Secure Platform

Buying and selling pre-owned watches might get your back up. After all, we aren't on Wall Street! With such a variety of avenues and stores you can go to, it can be a little disorientating. By finding a niche in the pre-owned marketplace, we have curated an option which you can utilise on the move or from the comfort of your sofa. Thanks to our trusted and handpicked network of the best luxury retailers, all of our transactions are secure and ensure you receive only the best deals when you buy pre-owned Rolex watches. 


Trusted Luxury Retailers

Sometimes having too much is a problem as having too little. Chrono Hunter finds the perfect middle ground with our reputation as a luxury online marketplace, not to mention our close ties with the best luxury retailers across the country. With our own team keeping a close eye on each sale until completion, we can guarantee nothing but the safest, seamless and perfect purchase or sale journey. From the most experienced collector to the nervous first time buyer, we offer a universal experience for pre-owned watches with our peerless service, unrivalled brand expertise and 5 star Trustpilot


Multiple Offers

We have a lot of luxury retailers who are continually on the lookout to sell a Rolex to you. With years of experience we only partner with the most reputable retailers offering the best deals in the current market conditions.Our close knit ties spanning many years allows us to confirm the quality and experience of each retailer. Only one offer? Nope, think multiple offers on a Rolex. Buy a watch or sell a watch through Chrono Hunter, accept the offer that’s right for you and conclude your transaction with the approved & trusted retailer. 


Fast Turnaround

To summarise, our excellent links with the best retailers and our vast experience, means we can quickly get you the watch of your dreams. In fact, it may just be a matter of hours of minutes before the first deals come rolling in.. Our exceptionally handy mobile app allows Apple or Android users to view deals 24 hours a day, having full control over all the deals. 

Keep an eye on your emails for any update notifications regarding your deals, or simply log in and speak to the retailer through your secure account. If you have the funds and you and the retailer are happy, let the purchase or sale commence!

With our phenomenal brand knowledge, we have worked tirelessly to develop fantastic links with the most established luxury retailers around. They want to give you the best deals possible for your desired timepiece. Contact us here to discuss further about your specific requirements and buy a Rolex the smart way.




They never disappoint. With an eclectic history that stems over a century, you can enjoy the sporty Daytona, the deep diving Sea Dweller or Submariner right up to the freshest dish served off the horological platter, The 1908. 

Practical, dressy and ever-popular, you will not be disappointed with any model you decide to choose. Categorically a solid investment piece, a value potential that stretches as far as the Omega Speedmaster to the moon, Rolex watches are without a doubt, the Rolls Royce of luxury brands to indulge in for horological lovers and keen investment fiends.

Feeling the desire to buy a Rolex? Want to go sky high with the GMT-Master II? It may be worth chatting to Chrono Hunter to get you on track. Contact us today and let us assist in landing you your dream watch or helping you put your first step on the horological ladder.

By using our highly regarded luxury retailers, we can put you in contact with the best in the business and get you the best possible price you deserve. Whether you are looking to buy a watch or sell a watch, we are comfortably your number one source. Talk to us for a quick quote if you want to sell, or discuss your needs if you are looking to buy.


Discover, hunt, buy, sell


Further Reading: 

Chrono Hunter Compares Rolex and Audemars Piguet - Which Is Best?

5 Things You Should Know Before Buying A Rolex


Buy Or Sell A Luxury Watch The Smart Way With Chrono Hunter

If you are considering your new purchase or perhaps the sale of a beloved timepiece, Chrono Hunter is the smart way to buy or sell a luxury watch.

Compare Offers from the worlds most reputable luxury watch retailers.

Save Time.

 Save Money. 

 Personalised Service. 


                                                                                  Best Place To Buy A Luxury Watch  Best Place To Sell A Luxury Watch