“I guess I need to always push my own limitation. Intricacy is extremely appealing to me. I love details, complication and to know that no one can do what we do.”

Alexandre Beauregard talking exclusively to Chrono Hunter on Haute Joaillerie

In Brief

• Making a name for himself in design and technical innovation, Alexandre Beauregard established Beauregard SA at 35 years of age, signalling his horological journey.
• With a burning timekeeping desire from knee-high, he is the beating heart and talent behind the business, incorporating sublime aesthetics, sourcing precious stones and instilling lapidary art in his distinctive timepieces.
• With exclusive ladies watches that would put a Rolex Daytona 116595RBOW Rainbow in the dark, this independent brand has carved a niche that puts them a cut above in their technical engineering.
• Selected at the 2018 Grand Prix de l’Horlogerie de Genève for the Dahlia and a Golden Design Award (2019-2020) for the petal-inspired Dahlia C1 Mechanical, where every gemstone is moulded and hand polished, the brand is taking artistry to epic heights. 
• Flower dials may be his raison d'etre. But that all changed at Watches and Wonders 2024 thanks to the introduction of Beauregard’s first ever men’s release, the 41mm limited-edition Ulysse in gold.
• Together with the OG of independent watchmakers, Vianney Halter, known as the “King of Steampunk,” who started out at the Ecole Horlogère de Paris at 14, they have made a mark utilising his avant-garde aesthetics in delivering this new novelty.
• Presented at Geneva Watch Days 2024, the Haute Joaillerie dial is pure wrist worthy elegance with careful consideration paid to ensure it retains its manly demure. Fitting each stone into the dial that takes around a month to produce, it showcases thirty clear sapphire rubies, hand-finished bercés bridges and 18k rose gold case.
• Covering all models and collections, we cover numerous areas of Beauregard in a far-reaching interview with our Head of Content & PR, Simon Lazarus, featuring exclusive never before heard snippets about what makes this man tick, and why he has no intention to retire anytime soon.

 

Alexandre Beauregard - All You Need To Know

Madonna once declared that “time goes by so slowly”, from her smash hit Hung Up in 2005. But what you need to recognise is that Montréal born Alexandre Beauregard is moving places…fast.

This self-taught timekeeping impresario is making waves quicker than an Omega Ploprof. And the level of detail he puts into his executions are as detailed as the Sistine Chapel. If you have ever graced the inside! Oh yes, this is dedication with a capital D.

Staying true to his discipline, he was mentored by none other than iconic figurehead, Yves Saint-Pierre. 

 

Stoned In Love

After starting his career in 1975 when Apollo and Soyuz spacecraft blasted off while Margaret Thatcher became the first female to run the Conservative Party, things were taking off for Yves Saint-Pierre. 

The master of lapidary art in action!

 

On a side note, the 2011 Omega Soyuz is one of the most sought after watches in their stable, in particular reference 311.30.42.30.99.001. 

Marking the 35th anniversary of this coveted mission, it has an incredible meteorite dial, produced from a meteorite that was discovered in Namibia. And its age? How about approximately four billion years old?! Not quite the Fred Flinstone of watches but this would certainly look the part in Bedrock.

Undertaking training at the illustrious École de joaillerie et de métaux d’art de Montréal, while practising stone cutting and polishing alongside Daniel Ungerson,Yves Saint-Pierre is famous for a number of hand cut stone creations and has worked in the gemstone trade for more than four decades. 

From ornate sculptures to different types of lamps, he remains only one of few renowned lapidary artists coming from Quebec. Among other talents, he has been teaching for three decades (and counting) at the École de Joaillerie de Montréal.

 

What Is Lapidary Art?

Defined as the way one cuts and polishes stone to reveal their natural beauty, lapidary dates back to prehistoric times where homo sapiens taught themselves how to manufacture tools. 

Examples of lapidary art in jade from the Lizzardo Museum, Illinois. Source: Pinterest

 

This later developed into stone carving that transcended across a myriad of cultures across the globe. According to the International Gem Society, there are four main categories when it comes to lapidary art which are;

• Carving
• Faceting
• Cabbing
• Tumbling

We are sure this exclusive interview will no doubt have you head over heels wanting to find out more about this magnificent independent brand.

Beauregard’s grounding and all consuming passion in precious stones, starting off with a visit to the Tucson Gem Show, Arizona has led to staggering technical challenges and feats that are part and parcel of their outstanding executions. 

Unforgiving and uncompromising, every petal on their ladies watches is handcrafted to an inch of their being…well 0.01 mm to be exact. And, like snowflakes, gemstones have their individual DNA, meaning there is literally no margin for error. 

In this way, it's what makes the brand do even more mind boggling, given each specific petal is as challenging as trying to hunt down one of John Mayer’s watches. 

Oh yes, that strenuous.

 

Rolling Stones Gather No Moss

One thing is for sure. You are definitely going to get pure “Satisfaction” out of the way Beauregard infuses precious stones alongside the technical brilliance of lapidary art. 

Dial P for precision…

 

The importance of precious stones across their work and watches cannot be underestimated. A dedication to the craft? Absolutely.

With more passion instilled in every novelty than a Studio Underd0g X H. Moser & Cie - Passion Project, the man from Montréal has already changed the landscape in how we associate Haute Joaillerie with men’s watches. Fact. 

And tremendous respect goes to the way he has elevated women’s horology in terms of his own design language. But since 2018, this universe is represented by the greatest mastery, all due to lapidary art, tied in with outstanding Swiss craftsmanship.

The result? None like any other from a top luxury watch brand. Merging art, fashion and design, Beauregard is a symbol of having no stone left unturned in their pursuit of visual nirvana.

Beginning at the very tip of the pencil, these colourful and not forgetting, oh so precise jewellery led watches enrich the wearer, making them one off wrist worthy experiences. 

Be it the whimsical Candy or the delicious Dahlia, you know you are viewing a genuine sweet number that resonates with not only the individual but has a one of a kind personality…all of its own.

This is evoked through Alexandre Beauregard who decided to sign for a much more varying curriculum in Montréal, where he honed his skills on technique and design.

 

Drawing Inspiration

What Gerhard Richter is to 20th century art, this man has no doubt painted his own individual canvas in the luxury watch world. Amassing hundreds, if not thousands of interpretations and designs, fashion and graphic design was his calling.

The Voltaire of luxury watches…A journey of freedom and discovery just like Alexandre Beauregard

 

But horology was not far behind, while at the same time attempting to combine a new family. No mean feat, you might say.

Yet business was booming quicker than Usain Bolt flexing a Richard Mille RM 61-01 Yohan Blake. That fast. But it is this deeply ingrained mindset of a jeweller that courses through Beauregard’s veins which is at the forefront of his body of work.

Enlisting into a gemmology initiative soon followed, while seeking more enlightenment than Voltaire, he was later to embark on another exciting voyage of discovery to rival the Longines Spirit Flyback Chronograph or Breitling Navitimer B01 Chronograph 43 Boeing 747.

However, this is no flight of fancy though. His ambitions were sky high and soon enough Alexandre was to meet his destiny. No, we aren’t talking about his wife (yet), rather in the form of the don of lapidary art, Yves Saint-Pierre. The pair hit it off instantly, resulting in him becoming his leading guide.

Things were beginning to turn like a rose engine lathe and a strong contact book soon followed. He encountered a number of different movers and shakers within the industry…movement creators, specialists in machining and more, who were integral to the sector.

One such encounter was with Franck Orny and Johnny Girardin from Telos, a workshop dedicated to complications.

 

"Genius is 1% inspiration and 99% perspiration"

Albert Einstein

 

Not for a single second did Beauregard take his eye off the ball…or any gemstone for that matter, as he became a regular visitor to Switzerland that lit the timekeeping torch. An artisan bar none, the brand has been ticking along quickly since 2018. 

Merging a Haute Joaillerie atelier in Montréal alongside a myriad of close contacts in the Jura mountains, this Swiss-Canadian brand has now developed four main collections under their belt.

And with their first appearance at Watches and Wonders 2023, considered the Emmys of luxury watch events on the planet, this signalled the start of something special. 

With an extensive client base from New York to Dubai, the latter being one of their principal client areas, they have certainly stamped their own indelible mark on the industry.

This is largely in part thanks to their dedicated in–house jewellery carving together production control on every single level, like dial finishing, assembly, sculpting and so much more. 

One “precious” gemstone to rule them all. Painite, the rarest of the rare. Source: Geologypage.com

 

This is Haute Joaiellerie, but not as we know it. This goes beyond the wrist, and is an extension of pursuing absolute design perfection.

It’s as rare as red Beryl or painite, the rarest gemstone mineral on the entire planet, found in the Guinness World Of Records and discovered by British gemologist Arthur C.D. Pain.

But this is definitely no house of pain…more a labour of love.

Taking inspiration from the surrounding environment together with striking architectural facets around the world, his thirst for exploration knows no bounds.

With a penchant for the 1950’s design, the contours and curves form a key part of his inner psyche. Think vintage lamps and objets d’art that deliver splendour and standalone beauty. 

And the technical magic happens within the unrestricted workings of Beauregard’s atelier, where he is most at one with materials and craftsmanship.

Sure, many things end up going off the chopping board. But this is simply the cause and effect of total perfection.

The maestro at work…an insight into one of his many sketchbooks.

 

An unquenchable quest for unbridled artistic expression is at the core of his mastery, where every drawing, every etching is another miniscule step on the road to independence.

Like Banksy, he knows no constraints, but concentrates all his energy and attention into the minutest details that lets his mind wander to new and undiscovered cadres. 

 

The Collections

Showcasing not one but four collections for women, Alexandre Beauregard didn’t discount the fact he wanted to launch a male version.

More of that in a tick! Oozing more sleekness and sexiness than a runway at London Fashion Week, we thought it was about time to get the lowdown on the brand’s fascinating series of wondrous watches. 

 

Dahlia

Debuted in 2018, this beautiful collection was the equivalent of Helen Of Troy…the face that launched a thousand ships. 

 

The mesmerising floral central flying tourbillon, upper bridge and four dozen stone petals, all hand carved to fit, is testament to the indescribable beauty and depth of what Beauregard produces.

It’s a flowering garden of Eden housed inside a technically brilliant movement with the brand name etched on the caseback…a signature characteristic to high-end Haute Couture pieces, that in all fairness, takes greater time to execute and is only viewed in the finest of art works. 

Representing dignity and sophistication, artisanship is firmly at the top table here with a mix of horology and synergy, leading to the finest Swiss expertise.

Housed in an 18k white gold case, there are a whopping 600 VVS River diamonds to boot. With more glamour than an Oscars ceremony, the generous petals and phenomenal lapidary art techniques is something to behold. 

Add in numerous gemstones into the mix such as mother-of-pearl, opal and turquoise and you are left in a dazzling distinctive spin.

Layer upon layer is there for all to be seen in every piece unique from this lineup. Handmade in Switzerland, it is svelte and sexy at 38.8mm x 15.5mm with anti reflective sapphire that’s been given a double coat.

Beating at 28,800Vph (4hz) the Dahlia has a 3 day double barrel power reserve, which can easily be taken for those last minute weekend getaways.

As timeless and dateless as a Jaeger-LeCoultre Reverso, note the hour and minutes located on peripheral discs which interplay majestically with the refined visual theatre. 

Curved lugs, cabochon stone at the centre, 0.27 carats’ of snow-set diamonds, a tolerance level of just 0.02mm relating to the gemstone setting and interplay of light, ensures the ultimate rarity of this feminine triumph. 

Plus a quick-change strap at the blink of an eye, made from galuchat. Originally produced in the 18th century, this firm leather usually comprises either ray or shark skin. How’s that for a snappy look!

As Pharrel Williams and Nile Rodgers once said…you gotta “Lose Yourself To Dance”

Official Specs - Dahlia

Case Diameter	38.8mm
Case Thickness	15.05mm
Case Material	White gold set with 330 RIVER diamonds (1.17ct)
Movement Type	Automatic mechanical (TELOS)
Limited Edition	Each novelty is a piece unique
Functions	Hours and minutes
Water Resistance	30 metres (3ATM)
Buckle Style	Triple Deployant set with 124 RIVER diamonds (0.39ct)
Price	Subject to stones. A typical Dahlia natural Turquoise in 18k White Gold is estimated £144,000

 

Lili 

Unveiled in 2020, the Lili will make you feel like a big kid in a candy store. Talk about sweets for my sweet.

Amethyst variation

 

Encapsulating the true essence of a flower in bloom, the second collection from Beauregard was shortlisted for a prestigious Grand Prix de l’Horlogerie de Genève (GPHG) award in the same year. This was specifically for the pink gold declination featuring onyx petals. 

Considered the Golden Globes of horology, this piece is brimming with more floral spirit than a premium florist. Despite no mechanics being on show, these firmly remain highly wearable ladies watches. 

There is a gold case in rectangular form that’s hand polished with 33 separate petals incorporated with a tolerance level of only 0.02mm. Setting or resetting the time is seamless which is down to the pusher situated in the case back. 

With nearly 9ct (8.60 to be exact) of flawless coloured stones and 0.96 ct of Top Wesselton Diamonds, there are a host of precious stones to choose from such as White Opal and Sky Blue Topaz.

Signifying the creme de la creme of jewellery watches, Beauregard have set the bar themselves on the highest possible timekeeping pedestal. 

Evoking passion, patience and love, it is a tribute to how far the brand has come since its inception. A cocktail timepiece that has the finesse of a Gimlet…but levels above.

After all, this is not your typical English country garden!

Official Specs - Lili

Case Dimension	20.30 mm x 32.20 mm x 8.30 mm
Case Material	18k gold set with 88 RIVER diamonds
Movement Type	ETA E01.701 (Quartz)
Limited Edition	Each one is a piece unique
Functions	Hours and minutes
Water Resistance	30 metres (3ATM)
Bracelet Material	Natural satin in 18k gold
Price	Sky Blue Topaz declination is estimated at £42,250

 

Lili Bouton

The height of discretion, this next Beauregard number blurs the lines between what is Haute Joaillerie and a watch.

Red coral declination launched at the beginning of 2024

 

A genuine statement piece, marvel at the Lili Bouton. Invisible setting takes centre stage again with first rate precision going into every aspect of this execution. This has a real majesty to it that would rival Queen Elizabeth II in her heyday.

Forget your Parmigiani Fleurier Toric Chronograph that King Charles III likes to rock. This is the real deal. Nominated for a GPHG award in 2023, the brand has taken women’s watchmaking and redefined it in unimaginable ways.

This time, we have a round iteration. Presented in numerous declinations, we really have a keen eye on either the aqua green dial composed of Australian Chrysoprase or the Red Coral variation. The latter was launched at the beginning of 2024 to an excited audience.

Lili Bouton - Chrysoprase variation

 

As hard to find as a Patek Philippe reference 1518 (rarer!), this precious gemstone displays artisanal excellency in its prime. With enough legend to put the Omega Speedmaster in its place, the material has been sourced from deep within the Mediterranean Sea. 

With copious amounts of importance, it has been utilised dating back to Neolithic times which saw three main elements take place during this period.

This included domestication of both plants and animals, permanent settlements being constructed, and the development of ground stone, soon to be made into tools.

Red coral is given the scientific name Corallium rubrum, with Pompeii deemed the epicentre of red gold seen in its myriad of artisanal jewellery made from this particular gemstone. Trust us when we say you’ll be living la dolce vita with this on your wrist. 

Did You Know…

A symbol of passionate love, Italian red coral is extremely rare, due to harvesting not to mention strict regulation. In fact, it has been gathered in the Med for around two thousand years. Coupled with a growth of just 1 cm every decade, it is a highly valuable material. 

Hand produced by the delicate hands of this Maison, the freedom of expression is evident from every cut of the 36 petals, shaping and polishing. Everything is rigorously checked, literally a thousand times over in the pursuit of not just happiness but artistic perfection.

Stirring emotions that, like their watches are built to last, gaze into the dial and gawp at the floral inspired masterpiece that is the echelon of feminine horology. At 33mm x 8.3mm, this dainty number can easily transcend swanky bars, swankier soirees and demure dinner parties

Crafted in Beauregard’s magical workshop based in Montréal, the biggest city situated in Quebec, he may very well be the Harry Potter of watches. 

Truly spell binding.

Official Specs - Lili Bouton

Case Diameter	33mm
Case Thickness	8.3mm
Case Material	18k gold set with 92 RIVER diamonds
Movement Type	ETA E01.701 Quartz
Limited Edition	Each one is a piece unique
Anti- Reflective Coating	Yes, on both sides
Functions	Hours and minutes
Water Resistance	30 metres (3ATM)
Bracelet Material	Natural Satin with ardillon buckle in 18k gold
Price	Approximately £31,500 for the Red Coral version

 

Lili Candy

In the 1971 film, Willy Wonka & The Chocolate Factory, the star of the show proclaimed the following;

 

“Who can take a sunrise…Sprinkle it with dew. Cover it with chocolate and a miracle or two? The Candy Man. Oh, the Candy Man can…The Candy Man can 'cause he mixes it with love and makes the world taste good”

 

Well we couldn’t put it better with our next lovely piece from the house of Beauregard. And we ain't sugar coating anything here by the way! Entitled Lili Candy, this super dainty pick and mix delight is a swirl of sugary goodness.

From the garden to the candy store in a split second, the brand takes us again on an epic journey of discovery, coupled with premium jewellery novelties. 

The sheer cornucopia of gemstones like Carnelian from Brazil, Topaz from Germany and Amethyst from Uruguay brings about a sense of joy that resonates with the brand’s design language. 

Candylicious…The 33m Lili Candy in rose gold

 

While there are different hardness levels to take into consideration, it leads to uncompromising cutting that is perfectly executed into a cosmopolitan swirl of accents.

A Christmas candy cane pales into insignificance when we look across the gorgeous dial, enveloping you into a “world of pure imagination” that coils around in a circular array of diamonds, that is a nod to the form of lapidary art. 

Collection of cut gemstones, incorporated into the super sweet Lili Candy

Note, this crownless wonder was initially launched at Dubai Watch Week 2021 with hand carving that is quite simply off the scale…Mohs or otherwise! The stone spiral visual brings everything together in a lollipop design that features;

• White opal
• Carnelian
• Fanta opal
• Yellow opal
• Chrysoprase 
• Topaz
• Amethyst
• Mother-Of-Pearl

And this execution certainly caused a fizz upon its release. Using only diamond-tipped tools, the minutest thoughts had to go into delivering the finished article.

The white opal at its slimmest is less than a millimetre thick, meaning achieving the ideal curvature is all that bit harder. Available in rose gold and white gold, there were only 10 pieces in the first production run. 

Embedded within these piece uniques, you cannot deny Beauregard’s career is definitely taking an upward spiral. 

Official Specs - Lili Candy

Case Diameter	33mm
Case Thickness	8.3mm
Case Material	18k gold set with 88 RIVER diamonds
Movement Type	ETA E01.701 Quartz
Limited Edition	Each one is a piece unique
Anti- Reflective Coating	Yes, on both sides
Functions	Hours and minutes
Water Resistance	30 metres (3ATM)
Bracelet Material	Natural Satin with ardillon buckle in 18k gold
Frequency	32,768 Hz
Price	Approximately £31,500

 

Jardin D’Hiver 

A winter’s garden this may be, but this is no flailing summer breeze. Far from it. 

This is the work of master technician Alexandre Beauregard whose design cues for this collection pays tribute to singular precious gemstones. 

And the enjoyment is for all to see in this sublime ladies collection. 

 

This new box set is a country mile away from your bog standard series of Friends episodes or 24, stacked on those dusty shelves. We are talking finesse of the highest order with intricate jewellery design that is synonymous with his brand.

Launched at Watches and Wonders 2024, with six to choose from, these powerful, female inspired pieces are capable of accentuating a number of different coloured dress accents, making them highly desirable as a Haute Couture wristworthy statement.

Featuring a good selection of lilies encompassed within this half dozen of declinations, red opal and orange opal are extremely difficult to source. In fact, these can only be purchased as part of the official set. Add in when you find the material and you begin to cut, there’s hardly anything left.

Presented in an elegant leather case, did we mention only one bespoke set will be made annually…until 2030? 

Then, time is well and truly up.

So what’s on display? How about Topaz, Onyx and other semi-precious variations like Amethyst for good measure. Then there’s Phosphosiderite resulting in a sparkling array of lapidary art. In short, you will discover among other gemstones;

• Peruvian amethyst, 
• Australian chrysoprase, 
• Brazilian yellow opal 
• Arizona topaz
• Fire and Fanta opal from the deepest Mexican Chiapas caves 

But with only around 5% of sourced materials utilised in his watches, we're talking small percentages that John Maynard Keynes would need to verify. Kilos of material has to be taken in order to produce one simple yet intricate dial with invisible setting taking centre stage.  

The process is as stringent, if not more than the Superlative Chronometer one by Rolex or Jaeger Le-Coulture’s 1000 hours test control.

This is where each of their watches are put through their paces for up to six weeks, spanning rigorous procedures such as water resistance, power reserve and movement. 

These radiant cabochon petals are carved and finely polished by hand with tension setting that the process is indescribable enough just writing about it. The Mexican opals are the real showstoppers here as they have never before been released previously from this Maison. 

Slightly more for us to get our gnashers around than the white-dial Omega Speedmaster worn by Daniel Craig that nearly broke the internet just before Christmas 2023.

With a 33mm case diameter alongside 33 gem petals, the intensity on these gemstones don't lose their colour unlike others, adding more value to this beautiful, enigmatic box-set. 

The hands and central ring are composed of 18k gold, while the baseplate is constructed of the same material with three dozen flawless diamonds.

Spanning 124 flawless diamonds, this celebration of nature is a tribute to the painstaking procedures Alexandre Beauregard undertakes to obtain the truest floral blossom on every Lili Bouton dial. 

This is without question the Adam & Eve of luxury watches that has seen the brand bare the fruits of their ingenious labour.

Official Specs - Jardin D’Hiver

Case Diameter	33mm
Case Thickness	8.3mm
Case Material	18k gold with 88 flawless diamonds
Buckle style	Pin
Water Resistance	30m (3ATM)
Number of petals	33
Movement	(ETA E01.701)
Vph	32,768
Functions	Hours and minutes
Production	Entirely in Switzerland. Stones produced in the Montreal atelier.

 

Ulysse

High Time we reveal the new horological kid on the block…as such.

At the double: Vianney Halter, one of the brainchildren behind the 2024 showstopper, The Ulysse.

With more of a special relationship than the US and Great Britain, Vianney Halter is deeply embedded into the creative flair and ingenuity behind the most recent piece from Beauregard watches. 

Unveiled at Watches and Wonders 2024, alongside the exclusive Jardin D’Hiver, it is a marvel of 68 components made up of flawless Aqua Marines that have been hand polished to an absolute tee.

If you are not aware, he is a timekeeping giant, renowned for executions like the Antiqua, Deep Space and special edition Grand Voyageur. 

The latter houses a sapphire caseback and jumping seconds hand which could be reminiscent of a quartz movement…but it’s not. A master of the unconventional, any release from Vianney Halter stops anyone in their tracks. 

We don’t say tracks lightly, as he has an ingrained connection to railways, being the son of a former conductor, who worked for the Société nationale des chemins de fer. That’s SNCF to you and I, known as France’s state-owned train company, established in 1938. 

The Grand Voyageur with a staggering 100 day power reserve. Source: VianneyHalter.com

 

Thanks to a melange of mechanical and electrical tech instilled within the Voyageur, by way of kinetic power via the movement when worn, and a rotor, responsible for a miniscule generator inside, wearers have enough juice under the bonnet to last for a staggering one hundred days!! 

And with more accolades than Sir Alex Ferguson, there’s just enough time to point out he is responsible for producing the OPUS 3 for Harry Winston and Deep Space Resonance, home to a mind boggling triple axis tourbillon with a pair of balance bridges. 

Mind blown…

And your head will boil over with effervescent delight with the Ulysse.

Taking three years to develop, there are techniques going on akin to stained glass art, reflected across a geometric visual landscaped encased with a rich tapestry of precious stones, delicately assembled and secured with a filigree gold frame.

According to Merriam Webster, this phenomenon is defined as;

 

“ornamental work especially of fine wire of gold, silver, or copper applied chiefly to gold and silver surfaces

 

This ornate metal work is normally produced with small beads or threads in an array of motifs.

Dating back to 3,000BC, filigree has been seen during this period, becoming increasingly popular with French and Portuguese metalwork between the middle of the 17th century, up to the end of the 1800s. 

That’s enough history for now. 

 

On to the watch, and there’s more out of this world dazzle than a meteorite dial. If you want the pzazz factor, this is it. Hand finished bercés bridges? Check. 30 rubies of transparent sapphire? Double check. What about an 18k rose gold case, clasp and first rate bevelling? 

Of course…this is Beauregard we are talking about.

Don’t forget the sublime aquamarine cabochon and Vianney Halter’s mystery winding rotor, an emblem of his watchmaking prowess. There is a mother-of-pearl base with offset hands that are curved to flow around the dial’s arch. 

There are gorgeous Great Gatsby vintage vibes resonating from this majestic piece, as seen by this oeuvre d’art. Note the invisible oscillating mass, giving a clear view of the movement decorations that deliver chamfering, rounded anglage on each wheel and maillechort.

Better known as German silver, this metal can be engraved, etched or carved to obtain a magnificent result, specifically on plates and bridges.

Invented in 1820 by Maillot and Chorier, this nickel silver is recognised for a silvery sheen. An ideal alternative to brass, it has been maximised to the fullest effect on the Ulysse, making it robust and simple to care of.

 

Although the mechanics are insane, this is the embodiment of utter perfection. With every precious stone bouncing light in their own way, the end result is breathtaking.

Housing a weekend-proof 56 hour power reserve, it is rounded off on a stitchless, chestnut alligator strap, complete with pin buckle, made from 18k rose gold. 

Transcending from boardroom to exclusive beach clubhouse, this is a real conversation starter and head turner. 

Limited to ten pieces, Beauregard took on Dzevad, responsible for machining the extravagant components while Philippe Narbel from Manufactor, based in L’Abbaye, carried the torch for hand decorating every component.

I wonder how Danova, Donatello and Michelangelo would have managed?

Now pardon us for a second Zenith El Primero. We have to tip our hat (we do), but this a glitzy showstopper, worthy of any special occasion or Emmy red-carpet appearance.

The epitome of bon amis, Vianney Halter and Alexandre Beauregard have an underlying friendship that runs much further than the mysterious automatic movement lying within.

Though we hasten to add, we bet their tete-a-tete’s are far more cordial and invigorating than anything Trump and Kamala Harris could muster…

Official Specs - Ulysse

Case Diameter	41mm
Case material	18k Rose Gold
Water Resistance	30 metres (3ATM)
Functions	Hours, minutes
Vph	21,600
Power Reserve	56 hours
Price	Approximately £98,700 (excluding tax)

 

Alexandre Beauregard - The Interview

The moment you have been waiting for. It’s time to sit back and delve deeper than a Rolex Deepsea Challenge into the mindset of the man, the myth, the legend.

Start the clock…

1. You have won a number of prestigious GPHG distinctions and a European Product Design Award. Tell us your biggest achievement to date and why?

We were selected for our three first collections at the Grand Prix d'Horlogerie de Genève (GPHG) going back to 2018. And since we were making, until this year, exclusively jewellery women’s watches, we are always competing with major powerhouses like Van Cleef & Arpels, Bvlgari and Chanel.

In this way, simply being selected alongside those prestigious brands was amazing! This year has been extremely busy, so we decided not to enter a watch in the competition, but we will be back soon :)

2. How did your partnership with master watchmaker Vianney Halter come to fruition? 

We met in 2019 when he came to see us at Baselworld as he was intrigued by our central flying tourbillon and the Jewellery dial. I like to think that we became friends right away.

I love him very much as a person and watchmaker. The way he stands his ground is very inspiring and any discussion we have is animated and interesting. I have been working on the Ulysse collection for many years, and last year, we saw each other during Dubai Watch Week.

I carelessly, as a joke, asked him to make the movement for the watch and…he said yes! Working with him is a joy and I hope we can work together for many many years :)

3. How would you describe Vianney in three words?

Passionate, resolute and charming

4. Why was Watches and Wonders 2024 perfect timing to launch your first ever men’s piece, the limited edition Ulysse? 

The event is unparalleled, and we got to present to the world press and international retailers in a magical environment.

5. What are the essentials every ardent horophile should know about the ‘Jardin D’Hiver’ collection

The Jardin D’Hiver is dedicated to jewellery lovers and was my way of offering a bouquet of Lili Bouton in 6 different precious stones and colours. It was also the occasion to present dials in Fire Red and Fanta Orange Mexican Opal. 

Those two gems are quite hard to source and we cannot offer them in the regular collection, so the Jardin d’Hiver box set is the perfect vessel to celebrate those two rare gems.

6. Time for Desert Island Watches…If you were stranded and could choose only one chronograph, one tourbillon and one dive piece, what would they be and why?

For the chrono I can’t decide between two very different watches: the Rolex reference 4113 split second and the Omega De Ville ref 146.0017 with white dial. If I’m on an island, the Omega.

For the tourbillon a Deep Space, of course, and the diver watch would absolutely be the  1932 Omega Marine to dive with elegance.

7. Who are your timekeeping inspirations or figureheads that have kept Beauregard such a driving force in the industry?

I have been an admirer of vintage Patek – when they were playing with shapes and colours, Urban Jurgensen, de Grisogono, vintage Piaget and early Cartier: colours and shape – always. 

Vianney was always an inspiration for staying true to his vision and for his originality. If you can’t recognise the brand without looking at the logo, it has no appeal to me.

Thankfully, some of today's independents are bringing back that spark of originality that major luxury watch brands used to have when they were independent, decades ago.

8. Why is Haute Horlogerie and High Jewelry such an integral part of your embodiment of work? 

It’s visceral. Someone from the industry made me realise recently that every new watch I create is more complicated to realise than the last. I guess I need to always push my own limitations. On top of this, intricacy is extremely appealing to me. 

I love details, complication and to know that no one can do what we do. Originality as a standard, complexity as a banner. My blessing and my curse is that there is no one to say no to me, so I push every detail until I am totally satisfied. 

In layman terms, that means that 99% of what I do ends in the bin.

9. I see lapidary art and gemstones are significant in your declinations like the Dahlia, creating mesmerising piece uniques. Tell us more…

I dream of precious stones, that’s troubling even to me! The Dahlia was an insane project from the start, and I was told many times to choose between Haute Horlogerie end Haute Jewelry,

which I could not. 

We had to develop the central flying tourbillon from scratch and invent the compression setting of the dial that commands an insane level of precision on the stones. 

From 2009 to 2019, the launch of the Dahlia, I reworked every detail many times over, from the crown to the hands, from the bridges to the tourbillon cage.

There are so many details to discover on the Dahlia, it is a true pleasure to see peoples losing themselves in the watch during fairs. 

We made our own tools and developed new lapidary techniques that are the cornerstone of every Beauregard watch and enable us to make those floating dials of gemstones.

10. Where do you see Beauregard in 5 years time? 

My passion for fine and precious stones exceeds the realm of watches and I am building Beauregard as a luxury brand where I can craft magical objects. 

A statement piece…but this time in the form of cufflinks. Coming soon…

We are integrating, in the coming months, the Gemmy Bear collection that I created during the lock-down. A collection of cufflinks and a first Haute Joaillerie Brooch will be presented. 

I am also working on perfume flasks in fine stones, a new manual movement integrating precious stones, a Haute Joaillerie travel clock and other colourful insanity. There are projects of precious tableware, a Haute Jewelry ring and earrings collection. 

I am definitely not retiring anytime soon.

 

9 Things You Never Knew About Alexandre Beauregard

Did you really think we were finished? Just when you thought time was up, we bring you even more exclusive never before read snippets from the man behind the Maison. Are you ready for the countdown?

1. He did nine years of competitive figure skating when he was young. And no, he kindly informs me that he will not be sharing any photos 🙂
2. He has two brothers and grew up in a poor neighbourhood in the rough part of Montréal. They are still very close to this day.
3. Alexandre was a semi-pro level swimmer, skater, and skier. All at provincial level.
4. He can operate a sewing machine effortlessly and make dresses.
5. Together with his wife, he owns 4 businesses in Montréal, including a laundry that services an array of five-star hotels in the same locality.
6. Call it love at first sight, but his wife is his first proper girlfriend. They have been together for more than three decades…31 years to be exact!
7. Alexandre was raised listening to Georges Brassens and knows almost every song by heart.
8. He is an avid reader…usually digesting one or two books per week.
9. The thing he loves the most in life is being a dad. (Oh, I second and third that.)

 

Conclusion

Beauregard is certainly cut from a different horological cloth. 

This impresario may not have the legacy of Holy Trinity members like Vacheron Constantin or Patek Philippe. Nevertheless, this has not prevented him from taking the watch world by storm.

The impact that he has had on ladies collections is remarkable, while the technical skill involved in creating his novelties and the 2024 Ulysse release are both beguiling and startling.

Only when you see them up close and personal is when you can only start to comprehend the technical mastery and level of attention to detail. 

In addition, we fervently champion the use of precious stones in his work, some of which are rarer than a Rolex Zerographe, reference 3346. Oh yes, we are talking the holiest of grail watches…if not more coveted. 

His partnership with Vianney Halter reinforces the overwhelming elaborateness of what is transpiring within his inner atelier in Montréal.

It is a genuine symbol of bonhomie, talent and extraordinary craftsmanship, showing a true artist at work with his hands, the symbol of genuine artistic liberty.

If you want to buy a watch with more sparkle than a 2013 Goût de Diamants, Taste of Diamonds and more precise engineering than Isambard Kingdom Brunel, it has to be Beauregard.

Time to punch your ticket and hop on board for a horological odyssey like no other…

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Images: (Unless otherwise stated) Beauregard

 

Further Reading: 

On The Clock With Nicholas Rudaz, CEO of Franck Muller at WPHH 2024

 

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