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Things To Consider Before You Sell Your Tudor Watch - Chrono Hunter

UPDATED June 2024

So, you’ve decided now's the time to sell your Tudor watch or watches. You’ve thought long and hard, weighed up the pros and cons and had multiple cups of coffee to keep you alert. As I’m sure you have realised, this is certainly no easy thing to let go of…but we got your back.

Founded in 1946 by Hans Wilsdorf, owner of Rolex, the brand was created to be a more affordable alternative to its bigger brother. They would create competitive models in the 60s and 70s like the Submariner and then more recently, highly successful collections including the Pelagos and Black Bay.

They are therefore a brand which shouldn't be dismissed as a weaker Rolex, instead, it should be embraced like a warm hug and revered for its influence on the timepiece world. Therefore, we think it's only fair if we offer you a few tips and tricks into things you should consider before you sell your Tudor watch. It would be a shame if you didn't do your due diligence, right?

Check The Serial Number

This is a very important step into giving you the info when it’s time to sell your Tudor.

Due to the relationship between Tudor and Rolex, we can expect to see similarities in the location of serial numbers and other important pieces of information. For example, the serial number is found engraved between the lugs at 6 o’clock which can only be seen by removing the bracelet.

Black Bay 58 - Source - Tudor

In terms of information that can be gleaned from the serial number, you can find out the date of when the watch was manufactured. For example, a watch with the serial number B330000 was released in 1990 or H300000 represents a release in 2002.

Below is a table to show a few of examples of these numbers and their corresponding dates:

240000	1956
280000	1960
790000	1973
260000	1989
B790000	1996

For those with modern models, it's important to note that the serial numbers after 2002 are randomised, meaning the chances of you figuring out the date are extremely low due to there being no consistency or patterns, making it a little harder to sell a watch.

If you want to find out more details or are unsure, don’t hesitate to contact Chrono Hunter here.

Am I Up-To-Date With My Papers?

Although not as thrilling as finding a vintage Vacheron Constantin in a car boot sale, papers and certificates are extremely important in the selling process and key if you want to sell your Tudor.

The papers represent the authenticity of a model so if you don't have them, it looks like the model is not genuine. Furthermore, the paper work effectively exposes whether you’ve conducted any professional cleaning or services on the timepiece.

Ranger - Source - Tudor

These papers usually include a certificate, guaranteeing the validity and quality of the model and a warranty card which links to the amount of warranty given to models in the event of damage. If you don't have these things, it could impact you getting the best value out of your timepiece.

While it's certainly not ideal, the next best bet may be to utilise a proof of purchase or a sales receipt given upon you purchasing the model, as at least if it offers some guarantee of legitimacy.

Check The Authenticity Of Your Tudor Watch

Get your timepieces at the ready and have a glance over the following top tips when you decide to sell your Tudor;

The crown should have a rose on its side which is precision engraved. If it feels like it's been glued on or looks a tad rushed, you have a fake on your hands.
The dial should feature legible writing usually stating the brands name with no spelling errors. Everything should be clean and precise which is not attainable for counterfeit timepieces.
The case should be neat and tidy and not feature any unintentionally rough edges. If the finish looks more scraped than polished, the model is fake.
The caseback usually presents writing which is highly engraved or the older models reference ‘Rolex’ due to the casebacks being created by them.
The movement should be smooth. Therefore, if it seems to jolt around or ticks when it's an automatic, you know it's counterfeit as the movement should stutter. We advise that you don't open the caseback without a professional present as you could end up doing more harm than good.
The clasp on the bracelet should have the brand's emblem engraved into it. If it looks rushed and not smooth, again it's a fake.
While we all love a cheap deal, a ridiculously low price usually hints towards a scam which means you’ll be saddled with disingenuous models.v

How To Determine The Market Value Of Your Tudor Model

One of the key things to consider is … will your watch hold its value?

Black Bay - Source - Wrist Advisor

This is important as some buyers are more focused on gleaning a profit from your model than the aesthetics of it. I know, Timelords. Absolutely heartbreaking to watch lovers!

It’s also imperative to check if your model has held its value since when you last bought it because you may have turned a profit on your model if it has increased past retail price on the secondary market.

There are a number of reasons as to why your timepieces may have increased in value, but no more so than landing on rare or vintage models, production being cut short and the general laws of supply and demand. In order to determine market value of your model, check the price on;

Ebay
The brands website
Watchcharts
Chrono 24
Online forums or collector chatrooms

The Basic Principles Of Supply and Demand

The general consensus is that if the model is a special edition or rare, it is more likely to have increased in value in comparison to its standard counterparts. There are exceptions however for big brands such as Audemars Piguet with its standard Royal Oak collection.

Style Collection - Source - Tudor

This will still turn a profit even though it's a standard model or we can look to Patek Philippe’s Nautilus collection which is unbelievably sought after due to its rich heritage and Patek Philippe’s limited production of around 60,000 timepieces annually.

As a comparison, it's estimated that the brand releases around 200,000 models per year which is much more than Patek Philippe’s 60,000 a year output.

It's only fair to say that due to the strong demand of Patek Philippe models, their low supply rate would vastly boost their value at resale while the brands models higher supply rate and lower demand in comparison to Patek Philippe would mean their resale isn't as high.

The brand isn't as sought after per se when compared to the bigger Swiss brands such as Rolex or Patek Philippe which does impact the price when you sell your Tudor. This would explain why even though Rolex produces 1 million timepieces a year, you are almost guaranteed to never lose money.

Sometimes it's just down to the phenomenal reputation and clever marketing behind the bigger brands that make them sell a watch so successfully.

Most Popular Tudor Models

Rare models tend to glean a fair bit of money back when you sell your Tudor. For example, the Black Bay Bronze One sold at an ‘Only Watch’ charity auction in 2017 for around £330,000 - 75 times more than its estimate of around £4,000!

Black Bay 79220N - Source - Time+Tide

Another example is the Heritage Black Bay 79220N which was released in 2015 and based off the original design of the Heritage collection with its black bezel, unlike its predecessors which had a red bezel or blue bezel.

The 79220N was discontinued 5 months later meaning the timepiece was only in production for an extremely short amount of time. This means the model is extremely coveted due to its inevitably short supply and link to the original heritage models.

Vintage models also do extraordinary well, pulling back incredible sums of money from their original retail. For example, a Big Crown Submariner 7924 sold for around £130,000 at auction due to it being the very first Big Crown Submariner from 1954.

Tudor Black Bay Chrono Pink

Pink is a hot new colour in the horological world.

Source - Tudor

In the case of the Black Bay Chrono, pink is a celebratory shade as Tudor becomes the official timekeeper of Inter Miami CF. Football fans will be all too familiar that this is the team that brand ambassador David Beckham is the owner of. Secret talks off the pitch? We think so!

Co-created by Taiwanese singer and Tudor brand ambassador Jay Chou, the Tudor Black Bay Chrono Pink is a very fun play on the serious Black Bay Chrono lineup. Measuring 41mm x 14.2mm and capable of reaching 200 metres of water resistance, the case remains identical to the previous Black Bay Chrono models.

The difference comes in the vibrant and colourful matte pink dial. Given high-contrast black subdials with the equally black anodized bezel with tachymetric scale, the watches may be funky for a trip down South Beach, but no legibility or access to the dial is lost.

This oh so hot chronograph watch is fitted with the reliable MT5813 movement which guarantees a 70 hour power reserve, 28,800VpH frequency and that all encompassing chronometer certification.

- It’s claimed that only a small number of examples will be produced so time is of the essence! You can buy a Tudor Black Bay Chrono Pink at retail for £4,790 (as of June 2024.)

Tudor Pelagos FXD Black M25717N

The Tudor Pelagos FXD relates to the original watches Tudor made with The French Navy back in the 1950s. Known for their inverted diving scale which is displayed on the bezel, the styles have been altered. Sorry, classic Pelagos. There’s a new horological breed in town.

Source - Tudor

Measuring 42mm x 12.75mm thick, these titanium watches are tad on the bulbous side, but suitable for a watch that was originally designed for the military. Furthermore, the titanium construction will negate any excess weight that a steel model may have which makes the watches more ergonomic.

The bezel is now unidirectional instead of bidirectional and equipped with a black ceramic insert and diver scale. Capable of reaching 200 metres of water resistance, the watches are ideal for the keen outdoorsman.

The dial is pitch black which allows Tudor’s signature Snowflake hands and applied square hour markers to visibly stand out. COSC certification comes as standard and is given a generous dose of Super-Luminova. House within is the formidable Calibre MT5602, providing a strong 70 hour power reserve and 28,800VpH frequency.

- You can buy a Tudor Pelagos FXD Black M25717N at retail for £3,590 (as of June 2024.)

Tudor Pelagos FXD Chrono Alinghi Red Bull Racing Edition

The heritage between Tudor and Alinghi Red Bull Racing is perhaps not as long as you originally would’ve thought.

Joining forces in 2022, it took them just one year to release the dual Pelagos FXD and FXD Chrono models. Chrono Hunter likes the standard FXD, but the FXD Chrono Alinghi is what gets our oscillating rotors spinning.

Source - Tudor

This is the first time that the Pelagos line has evolved to include a chronograph movement which is exciting on its own accord. Sized at 43mm of carbon, titanium and steel, the watches offer a 200 metre water resistance which is perfect for the yacht racing enthusiast or nautical nerd.

Interestingly, it’s understood that the case materials relate to different parts of the racing vessel. Need we mention the carbon composite case that is present on the hull and mast of the yachts? How about the black bi-directional titanium bezel with luminous 60-minute dive scale, akin to the same material used in the hydrofoil and hull fittings.

The navy blue dials are matte finished and showcase dual chronograph subdials at 3 and 9 o’clock, a date aperture at 6 o’clock and white Snowflake hands alongside hour markers. Within this beast runs the MT5813 movement which is COSC certified and ensures a 70 hour power reserve.

- You can buy a Tudor Pelagos Chrono Alinghi Red Bull Racing Edition at retail for £4,560 as of June 2024.

Tudor Black Bay GMT White Dial M79830RB

Now Rolex’s little bro is a rather low-key brand when it comes to their colour schemes.

Rarely will you see bright yellows or deep greens. However, in 2023 they decided to mix things up with a tantalising opaline dial that makes even the darkest soul explode with colour! Enter the Black Bay GMT White Dial.

Source - Tudor

Coming in at 41mm of solid steel, the watches are around 14.5mm tall and deliver 200 metres of water resistance. Given domed sapphire crystals, they are surrounded by Pepsi inspired bezels with the legendary blue AM at the top and red PM at the bottom.

This bezel is not just for flashing with your springtime outfits. It’s actually used in conjunction with the extra red GMT hand to decipher two time zones at once. The dial is snow white which is attained through a galvanic treatment. While the hour markers are equally white, they have a matte coloured white lume which still allows them to stand out.

The beating heart of this beauty is the MT5652 calibre which gives you a 70 hour power reserve, 28,800VpH and a COSC certification, guaranteeing both longevity and quality of the movement.

- You can buy a Tudor Black Bay GMT White Dial at retail for £3,780 as of June 2024.

Do Tudor Watches Hold Value?

In most scenarios, no. If you sell your Tudor, you may lose the value of what you paid for it.

Pelagos 39 - Source - Worn and Wound

They are a big brand but simply cannot compete with the supply and demand figures of other brands like Vacheron Constantin. Simply put, the brand lacks the popularity aspect that other big brands like Rolex have.

Due to more people wanting the famed crown logo adorned on their wrist, they are more likely to buy a Rolex for a value matching or over the original retail price. While the models are popular, they're not desired enough to warrant people paying over or even matching the retail price provided by the brand.

Take for example The 1926 M91350-0002. They retail this model at £1,710, as of June 2024, and is an ideal entry point into luxury watches. It is very slim at 28mm and made of steel with a black embossed dial protected with a sapphire crystal.

If we look at their biggest collection, the Black Bay, timepieces like the Black Bay Pro M79470-0003 retails for £3,360, as of June 2024, but on the secondary market can be found for around £2,600 - as of June 2024.

It’s a case of finding the models which will lose value the slowest or keeping your eyes out for rare and limited edition models.

Models like the Pelagos 39 are very innovative and represent the new dawn of dive timepieces. Using this information, we can see that the brand has the capability of releasing models which won't instantly depreciate in value due to their status in the horological world.

Retailing for £4,040 as of June 2024, the Pelagos 39 is not extortionately priced meaning it's more accessible to most collectors and it's valued around £3,100 on the secondary market as of June 2024. A win-win if you ask us!

6 Benefits Why You Should Sell Your Tudor Through Chrono Hunter

There are many routes you could take when you want to sell your Tudor.

Black Bay - Source - Crown and Calibre

For example, you could opt in to an auction house and roll the dice to see whether you can achieve the optimal price when you sell your Tudor.

Be wary however, once it's sold, it's sold…in spite if you’ve lost a lot of money. You could try online platforms such as Ebay which is a well known and a reputable source. It does however have its flaws such as dodgy deals and non vetted sellers.

Don’t get us wrong, you can always receive money back but is it really worth the excess hassle, stress and time? We recommend you choose Chrono Hunter to sell your Tudor.

Below are six reasons why we are the go-to source for many enthusiasts, collectors and first time sellers.

Benefit 1. Extensive List Of Trusted Retailers

We have a top network of respected and industry certified luxury retailers under our Chrono Hunter umbrella.

They have an extensive background of expertise and knowledge and we have chosen each retailer based on merit, credibility and quality. This means you can sell a Tudor fast, securely and with 100% trust.

We take out all the worry of having to find a reputable source. Allow us to do the work hunting down the best deal for you from our exclusive network of the best luxury watch retailers. This in turn makes the whole selling experience more smoother and thoroughly pleasurable from beginning to end.

Our close-knit relationships with our network of dealers means you won’t need to wait long for your first offers to arrive. Why choose anywhere else when you can sell a Tudor this quickly?

Benefit 2. Plethora Of Top Offers

Chrono Hunter has a major benefit over brick and mortar stores which can only offer one fixed deal. Our customers can choose from a host of offers, allowing you to sell a Tudor quickly while benefiting from the most competitive prices.

As market leaders in our sector, our innovative method of allowing you to choose between many offers undeniably separates us as the best platform to sell a Tudor.

Benefit 3. High Level Of Security

Security is ingrained within Chrono Hunter’s ethos.

We ensure that your security is at the heart of the selling process. Throughout the entire sale, you have our knowledgeable team on hand to answer any questions and ensure that the deal runs smoothly. Furthermore, you can connect directly with luxury retailers, taking the worry of coming across a scam, inaccurate valuation or inexperienced dealer.

Benefit 4. Timely And Swift Sale

With an extremely quick sale guaranteed via our network of luxury retailers (subject to inspection of the watch), it doesn't matter if you are a first time seller or experienced seller. At Chrono Hunter, you can select from multiple offers and receive the best possible prices when you sell a Tudor through our unique portal.

Benefit 5. Unparalleled Service

A visionary, a revolutionary in our field, take a look at our Trustpilot reviews to see why we are the go-to source to sell a Tudor. Our in-depth knowledge of the marketplace and brand expertise means we can offer an unmatched personalised service that suits every type of seller..

Our highly skilled team can discuss your specific requirements ensuring you receive the best possible customer focused sale. Plus, you will be safe in the knowledge that you will be selling with the most credible retailers through our distinctive platform.

Be it promotion, present, special occasion or starting a collection, selling a luxury watch is a proud moment for anyone and should be treated with the utmost consideration.

Benefit 6. You Are Not Trapped Into Any Deals With Us

Chrono Hunter puts the power of the sale in your hands. We offer no-obligation estimates, allowing you to back out at any time if the price isn't right or something has changed for you. You do not need to accept any offer when you sell your Tudor, but it is advisable to take an offer quickly. This is because secondary market prices fluctuate constantly.

Please note that while you may be waiting for a better price, you may find that the prices may decrease, depending on current market conditions. Therefore, we always recommend you accept the best deal.

Frequently Asked Questions

Where Can I Sell My Tudor Watch In London?

There are many places you can venture to if you choose to sell your Tudor in London. However, why limit your options to physical stores which only offer one fixed offer for a Tudor watch?

As opposed to being stuck with one deal, we can broaden your horizons to include many exceptional offers. This allows you to choose the proposal that suits you the best instead of being forced to choose the only option available to you.

All you have to do is enter the details of the Tudor you want to sell into our Chrono Hunter form here, choose an estimated value and then progress forward to receiving offers within 24 hours or less.

Is Tudor Good Value For Money?

Tudor offers a phenomenal amount of power and style for your money. Owned by parent company, Rolex, Tudor has committed themselves to ensuring their quality tries to match their predecessor. What a standard to hold yourself to with many of their timepieces you can buy for less than £5,000

Following the brand's relaunch in 2012, Tudor sought to reclaim the incredible reception of their previous models, with the introduction of spanking new lines,harking back to vintage timepieces. One great example is the Tudor Black Bay 54 MT5400.

COSC certified, the watches are inspired by the classic Submariner 7922, Tudor’s first dive watch, by dropping to a more modern 37mm case size, but jazzed it up with a strong 200 metre water resistance.

Tudor is also associated with a plethora of well known celebrities, including stars like Lady Gaga, Brad Pitt and David Beckham. The option to wear a watch worn by one of your heroes can never be underestimated!

Users can choose from a range of styles that are versatile, suiting a range of circumstances. For example, the Black Bay covers GMT, chronograph and prototype models like P01, alongside a range of materials including bronze and steel.

For dress watch models, the Glamour line features fashionable double bezels and open leaf hands in a range of materials like steel and gold. You could choose discontinued lines like the Prince which utilise two tone materials, beautifully presented dial faces and yield the potential to be top investments.

What Is The Most Sought After Tudor?

Perhaps the most sought after Tudor timepiece of the lot is the Tudor Black Bay GMT One.

For this one-off model, Tudor sought to make this as individual as possible. Coming in a steel case that has a secret ageing patina, the watches have a black coating that’s aged via barrel tumbling.

Master Chronometer certified, the watches are incredibly accurate, yielding a precision of around 0/+5 seconds per day, alongside resistance to 15,000 Gauss and 200 metres of water resistance. Sufficient for a light jet skiing session.

Designed exclusively for the Only Watch 2021 fair, the watches are incredibly rare and as such, yield phenomenal prices upon resale. This Black Bay GMT One was valued at around £570,000 when it was sold at a Christie’s auction in 2021.

Are Old Tudor Watches Worth Anything?

Sometimes. If you want to sell your Tudor, some timepieces can yield high values upon resale. There is a science behind why older models tend to perform better upon resale.

This primarily comes down to the principles of supply and demand. The lower the level of supply, demand naturally rises and subsequently, so does the price. There are many examples of classic Tudor watches yielding excellent figures at resale.

For example, users appreciate the vintage design codes that the modern watches have evolved from. The Oyster-Prince Submariner reference 7924 is a great representation of this. Known for its iconic no crown guard design, the watch was originally released in 1959 and crafted out of steel. Yielding a beautiful aged look, it subsequently sold at a Christie’s auction in 2016 for around £74,000.

Another example of an old Tudor that performed well is the Automatic Chrono TIme Oysterdate 79180. Emerging in the 1990s, Tudor had committed to the craze of coloured dials. However, Rolex may have been ahead of the game with their Stella dials from the 1970s!

Tudor released a fabulous timepiece that came with a white dial along with three pink subdials. This high contrast design is certainly an eye-catcher, and therefore produced a large price tag of around £22,400 when it sold at a Christie’s auction in 2019.

Is TAG Heuer Better Than Tudor?

It’s a close one. TAG Heuer and Tudor are neck and neck when it comes to quality, performance and high quality timepieces.

TAG Heuer was originally founded in 1860, demonstrating over 160 years of expert horology and racing spirit. This has resulted in them mastering a slew of excellent craftsman techniques, using phenomenal materials like gold and diamonds in their TAG Heuer Aquaracer Professional models.

Furthermore, TAG Heuer has a stipulation of producing top notch guidelines when it comes to crafting their watches. Based in Switzerland, they ensure that at least 60% of the manufacturing and processes are conducted in this territory..

Tudor equally displays excellence in terms of technical prowess. For example, their Tudor Black Bay M79230B is crafted out of steel and is COSC certified, representing the high level of accuracy the timepieces contain. Furthermore, users can branch out and choose the Black Bay 58 M79018V which is crafted out of 18K gold and fitted with beautiful green bezels.

Users can choose from a vast list of top collections when choosing TAG Heuer. For example, the Monaco line was originally released in 1969 and became the first automatic chronograph, housed in a square case. Linked with Steve McQueen, the lines have evolved to feature skeletonised dials from Watches and Wonders 2024, to using a range of lightweight materials like titanium.

Another great example is the Carrera. Originally released in 1963, the line boasts the effervescent spirit of the racing world, following its inspiration from the Carrera Panamericana road race over 2KM of Mexican terrain. It features highly legible dials and tachymetric scale bezels for the optimal race watch experience.

Tudor can compete with TAG Heuer’s lineup. The Black Bay blends 60 years of Tudor’s diving legacy and fits it into fresh materials and updated movements, but retains the legible dials and classic dive scale bezels.

The Tudor Pelagos is another representation of the brand's commitment to diving excellence. For example, they opt for slimmed-down 39mm cases, but ensure to keep the excellent 300 metres of water resistance and highly clear dials within the piece.

Both Tudor and TAG Heuer yield similar values upon resale. They can be estimated to lose between 15% - 50% of their value over the years which is similar in comparison to the rest of the horological industry.

Obviously, there remain exceptions. For example, top Swiss watch brands like Audemars Piguet, Vacheron Constantin, Patek Philippe and Rolex. These are the brands that produce exceptional demand and exclusivity that always trumps supply.

Are Tudor Watches Increasing In Price?

At retail, Tudor watches had a price increase, along with the rest of the luxury watch market. In 2024, Tudor naturally increased in value by around 4% across the board. This includes collections like the Black Bay and the Prince lines. However, when we look at resale value, these timepieces do not yield positive numbers.

Specifically for Tudor, you may experience a loss of around 15% to 50% on the secondary market, depending on whether your model is scarce or in common circulation. While it is a popular brand, it simply does not have the selling power that allows the timepieces demand to surpass the levels of supply like Rolex or Audemars Piguet.

Is Tudor Considered A Luxury Watch?

Yes, Tudor is definitely classified as being a luxury watch brand. They blend Swiss craftsmanship alongside high quality materials and designs that have been influenced by desirable, vintage models.

Founded in 1926, it has managed to sever some sort of horological ties away from its parent brand, Rolex, while producing exceptionally desirable lines that many aficionados clamour after. Take the Black Bay and Glamour lines. Covering every sphere of horology, including sports, dress and dive watches, Tudor firmly retains Rolex’s ethos of producing the best watches possible, but at a value that is much more accessible.

What Watch Does David Beckham Wear?

David Beckham’s extensive watch collection, and role as ambassador for Tudor, means he is rarely spotted with just one watch on his wrist over the course of his illustrious celebrity life.

For example, Chrono Hunter has spotted him wearing a highly desirable Black Bay Chrono Limited Edition 41mm in steel. Available in a limited release, the watch was released in 2024 and brought with it a hot new pink dial.

Capable of yielding 200 metres of water resistance, the high contrast black sub-dials offer optimal legibility, alongside the highly prominent white dot hour markers. Around the dial, you will find a beautiful black tachymetric scale that allows users to measure speed.

The co-owner of Inter Miami CF was also spotted with a stunning Black Bay Bronze strapped onto his wrist. This 43mm beauty is affixed onto a black leather strap and given a satin finish to enhance the bronze effect. The slate grey dial is surrounded by a unidirectional rotatable bezel with 60-minute bezel insert to measure decompression phases for divers.

Expect a strong 70 hour power reserve and COSC certification with a screw down crown to entitle the watches to 200 metres of water resistance.

Conclusion

When you decide to sell your Tudor can sometimes be more hassle than it's worth so hopefully our carefully curated guide will have given you what to consider and expect when you sell a watch. Making sure you have all the important information and documents is essential to enjoying the best possible price from Chrono Hunter.

Wouldn't it be a shame if you were pipped at the post just by getting the model wrong or your watches being labelled as illegitimate?

Feeling the urge to sell your Tudor? Is your Black Bay burning a hole in your drawer at home? Cut out the noise and get to the real stuff with Chrono Hunter on your side! Our long standing relationships with our luxury retailers make us efficient and fair when it comes to giving you the best price possible.

With the ability to follow all deals through to completion and with expert customer service on hand, there is total transparency, first rate security and complete honesty throughout the entire process until completion.

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